Highlights of the Pew Internet Project’s research related to social networking reveal some interesting facts about registered voters who follow political candidates and their campaigns on social media.
I was not surprised to read that As of January 2014, 74% of online adults use social networking sites, fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day. I was surprised to read what a strong reliance on getting political news via social media sites there is.
Digital politics also goes hand in hand with other types of campaign engagement. In particular, the 16% of registered voters who follow political figures on social media participate in various traditional campaign activities at high rates—from volunteering and donating money, to encouraging others to get out and support their preferred candidates and causes.
This report is based on a national survey conducted October 15-20 among 2,003 adults (including 1,494 registered voters). Read Cell Phones, Social Media and Campaign 2014
Are you following the current political campaigns via social media?