If you have been blogging for some time then you have some following blogs and unfollowing blogs criteria that you may or may not be aware of. Take a break to consider grounds for blog attraction and blog divorce.
Given the broadcast range that social networks have, the blogosphere is a big, noisy place and actually being heard at all is not easy to do.
The problem with communicating your unique message is that auto-posted redundancy makes those receiving it, who are drowning in a sea of duplicated material, assume it’s old before it has been read.
The following and unfollowing how to’s are not my focus in this post but I’ll summarize briefly.
By visiting a blog and clicking the “follow” button on the Admin bar logged in WordPress.com bloggers receive posts from blogs they subscribe to in their WordPress.COM Readomatic reader. By entering the URLs of blogs that aren’t hosted by WordPress.com in their Blogs I follow listing they can also subscribe and set up their delivery preferences (instantly, daily, weekly, never). When one needs to know how to unfollow ie. unsubscribe from following a blog that’s described in Unfollowing and Unsubscribing from WordPress.com Blogs.
I’ve been editing older posts, some dating back to 2007, and that caused me to recall the comments Darren Rowse got on his post titled What makes you unsubscribe from a blog’s RSS feed? Check them out and you will find the top turn-offs for most are:
- frequency of updates (too few or too many);
- low quality content;
- excessive advertising;
- neglect or inactivity.
I think reader feedback that shaped my 2010 article What do you look for in a blog? has stood the test of time and reading it again made me smile. If you haven’t read it I recommend reading it now.
Ben Huberman’s article The Art of Following a Blog provides some solid advice on following and received some interesting feedback
I think we follow blogs when we are attracted to them and we unfollow when the attraction has faded.
What do you think?
Why do you follow a blog?
Why do you stop following a blog?