How do you feel about self serving fakes and pretenders online, who employ opportunistic means to drive traffic to their blog?
How does approving and posting their comments on your site affect it?
Comments that reveal the motivation for submitting them is driving traffic back to the commenters’ own sites are comments that aren’t worthy of your approval. Approving dumb comments and/or hollow no value comments and or pingback and trackback spam makes you look like dumb blogger, because doing so
- devalues your authority in your niche;
- devalues your site content;
- devalues your site’s ranking in the SERPs (search engine page results).
Read also: Trackback and Pingback Spam: What to do?
Blogging tip: Set aside 20 minutes every week to “clean-up” your comments in older posts. Start deleting dumb, no-value and low-value comments, and pingback and trackback spam by working forward from your earliest published post to your most recently published post.
See here for more Blogs are About Comments and Commenting.