Suppose you have a WordPress.com blog and you choose to auto post to social media sites like many other bloggers do. Then one day you find your most recent post did not get published to Facebook or another social network. What to do?
When it comes to search engines like Google, Bing, etc. it’s important to recognize that they send by far more traffic to every healthy blog than social networks and the WordPress.com topics (Categories and Tags) pages do. However, many WordPress.com bloggers rely traffic from the Tags and Categories pages and the Reader and they are using apps like Publicize to promote their posts via autoposting to social media sites
Despite the ubiquitous statements to the opposite effect, autoposting, rather than manual posting results in fewer people reading your full posts on your site.
Yes, it’s true. Autoposting the same snippets to multiple social networks is not as effective when it comes to gaining traffic as posting unique snippets and links to each individual social network is. This is because we are no longer eagerly responding to the duplicate postings across social networks. We are drowning is a sea of duplication that has a spammy feel to it.
In fact, Facebook has software that detects autoposted material and hides it from people’s news feeds. That software adaptation was a response to the fact that the majority of users did not click the links in autoposted snippets and many considered it to be spam. So if you autopost, it is far less likely your snippets will display to a wider audience in their news feeds than if you post snippets manually.
I recently read and commented on an article focused on discouraging thoughtlessness in social networking re: LinkedIn. Ben Huberman provides sound advice in Should You Connect Your Blog to Your LinkedIn Profile? so please click through and read what he has to say.
Pings are Automatic
When it comes to helping bloggers share their content with a wider audience quickly WordPress.com delivers starting where it really counts. All WordPress.com blogs are set up to ping by default. Immediately after you publish or delete a page or post, your WordPress.com blog sends a ping to Google, Bing, Yahoo! and Ask ie. WordPress.com Pings for You.
One day you find your most recent post did not get published to Facebook or another social network. What to do?
Consult Common Reasons Why a Post Failed to Publicize. Reconnecting Publicize with Facebook and/or with Twitter. LinkedIn, etc. does not result in publicizing missed posts, but it will work for future posts.
Do not delete a post that was not autoposted and publish another one in its place, post manually to each social network instead. Every time you delete a post just because the notification of it did not autopost to Facebook or another social network you are making a dumb mistake. You are breaking the link that has already been pinged to the search engines. The effect of breaking the link is that the content has been deleted so when the search spiders arrive there is no content for search engine indexing available.
Top 10 Beginner Blogger Blunders is a short list of 10 mistakes beginner bloggers tend to make when writing for the web and how to avoid making them.
7 Common Sense Social Networking Tips is focused using common sense and thoughtfulness when social networking.