By Guest Author, Mary Ruocchio, who blogs at oilpastelsbymary.com
It’s all about name recognition and product association . . . be effective in how you use your blog and half the marketing battle is won.
I’m a fairly new artist with a dream to someday sell my work. By nature I’m a planner, I like to know where I’m going. So one year into painting I began researching how to market my paintings, even though I wasn’t ready to sell I wanted to get a head start with social marketing.
Website or Blog?
I read that if you want to sell your art, you need to develop a marketing plan to get your name out in the public – that made sense. Two suggestions given were to have a website and a blog, both really? A goal for me early on was keep “it” simple, nothing too redundant or time consuming, maintaining a blog and website at the same time was too much. After all I’m an artist and painting is a priority over marketing.
Blogging, my marketing choice.
It offered me a way to communicate, show my paintings and process, and develop a following. WordPress won out as site provider because of its professionalism, options and features, cost effectiveness, great site stats and service – I have no complaints. Okay one, the Reader acts up but nothing I can’t deal with.Two requirements for my blog: to look clean and professional, and be organized for the viewer so they can easily get to a post by subject or date. I choose the Twenty Ten theme, because it met the requirements and more. Plus only $24/year to have my own domain name without using WordPress within the URL.
How to generate traffic to a blog?
I read something once that has served me well – there are three ways to generate traffic to your blog: post daily, use effective tags with your posts so search engines will find your blog, and visit/follow five new blogs every day. Tags are the easy part, posting daily is challenging, so I post several times a week. Finally finding 5 new blogs each day took a while to work into my schedule – but I developed a process that’s now routine (following, liking and commenting). Although time doesn’t permit me to follow 5 new blogs a day (or I’d be at 1,500+) I follow about 300 blogs that fit into my schedule. It’s sad to see an accomplished individual in their trade with only 3 or 4 likes, few followers and a handful of posts. Blogging takes discipline and commitment, there’s really no way around it – it takes action, to generate action.
Has blogging been a worthwhile venture?
Absolutely and for reasons more than just marketing. Today with 570 followers and 71,000 views that far exceeded my marketing expectations – it’s simple, traffic has been generated and continues to gain ground.
There is also an intrinsic value to blogging: meeting people from all corners of the world and walks of life, who are just as passionate about blogging. It has introduced me to some incredibly talented and devoted people (artists, writers, photographers, foodies/cooks, actors, interior designers, fashion designers, techies, etc.) whom I consider my blogging friends today. Blogging is my only social networking medium – it was a good marketing choice to help create my brand.Will I ever have a website? Maybe one day when I’m ready to sell.
I want to thank TimeThief for giving me an opportunity to be a guest blogger. She is an amazing example of what blogging should be about and lucky for me, was one of the first bloggers I met on WordPress.
Please visit Mary’s blog and treat yourself to a view of her lovely oil pastels.
Related post: Another Update