I like to read advice on how to become a a better blogger and how to build a better blog. But I don’t like reading “everyone needs a website, not a blog” because that’s bunk ie. absurd, ridiculous, nonsense.
Pages and Posts
Every blogger needs to comprehend the differences between static Pages and Posts before they decide which site model is best for presenting their content to their readers.
Please examine this example of the URL for a Page:
Now examine this example of the URL for a Post:
Did you spot the difference? In most WordPress.com themes Pages do not have date stamps in their URLs. However, all WordPress.com Post URLs contain the date of publication as well as the title.
Pages and Category Pages
Please examine this example of the URL for a Page on my blog:
Now examine this example of the URL for a Category Page:
Did you spot the difference in the URL? The category URL contains “category”.
Limitations and Implications
Pages can be used for many purposes, but it’s critical to comprehend their limitations, when selecting a website model.
For clarity scroll down to “The Differences Between Posts and and Pages” in Create a WordPress Website Step By Step.
- Pages sit outside of the blog structure.
- Pages are meant for content that rarely changes.
- Pages cannot have Categories and Tags assigned to them.
- Pages lack RSS feeds, so followers cannot subscribe to receive them by email or read them in RSS feed readers.
- Pages can only be updated manually by editing them.
There are also SEO implications of creating a page based structure to consider. In short, Post based blogs have much better opportunities to:
- secure traffic;
- secure comments and subscribers;
- secure backlinks;
- achieve authority in their niche;
- earn a Google PageRank.
Pages and Category Pages: The Differences
Every day and more than once a day bloggers post to the support forums asking for help with posting to pages. When I visit their sites I discover that they have created a horizontal menu comprised of tabs to static Pages that they refer to as Categories, and that they expect to update when they publish new post, but they never will.
They don’t understand that they can only assign Categories to Posts (not to Pages). They don’t know that only Category Pages will automatically update. Once they comprehend the basics they can create a custom menu and add the dynamic Category pages to it. Thereafter, whenever they publish a post with that Category assigned to it, it will display on the dynamic Category page under the relevant tab in the custom menu.
Debunking the “everyone needs a website, not a blog” myth
A blog is a frequently updated post based website designed for interactive communication. What’s referred to as a website is an infrequently updated page based site, designed for one way communication. Page based websites do not attract as much search engine attention as post based blogs do.
The static website model is a good choice for a small business site that’s not going to be frequently updated, and serves the purpose of providing information about the company, their products, and services. But “everyone needs a website, not a blog” is bunk because creating a website with a static front page is not the best website model choice for many other kinds of content.
Creating static front page on any website where interactive communication is anticipated can be a traffic killing choice. If you seek to express yourself, inform, persuade, promote opinion exchange, provoke controversy, to entertain, or to socialize, visitors return to read your most recently published content, and having to click through a static front page to locate what they came for is an annoyance.
What’s your style?
WordPress software allows you to create three different website styles (static, blog ,hybrid). Lorelle describes the three different core site models, as well as, providing the pros and cons for each:
Remember, the site model that works best for you is one that serves your readers your content presented in the most convenient way possible. – WordPress Site Models
Which type of site model (blog, static, or hybrid) have you chosen for your site?
Related posts found in this blog:
Static Front Page, Yay or Nay?
Better Blogging at WordPress.com: Pages and Posts
Create a Business Blog, Website or Both?
Custom Menus: Featuring Older Content
WordPress.com custom menu walk-through
Custom Menus Arrive at WordPress.com