Your blog posts should be directed to a specific audience and interesting enough to encourage them to return to read more. But don’t expect a growing readership unless you provide new fresh content frequently.
When I first began to blog many recommended publishing daily. Granted the more often you write, the better you get at it, and the quicker and easier it gets, but I had too much going on in my offline life to consider publishing daily then, and that hasn’t changed.
Microblogging was not possible in 2005 but we have come a long way. Today we bloggers can use post formats to increase frequency of publication, so all of us can easily publish something almost every day without much increase in effort. However, in these days of digital overwhelm, there is a balancing act in play when it comes to keeping reader attention and driving readers off.
- Schedule enough time for writing blog posts, promoting them, answering comments, commenting on other blogs and building relationships with other bloggers.
- Schedule at least one or two days weekly to spend time offline with family and friends or even in solitude so I can disconnect and detox.
And, I’m not convinced that blogging daily will result in publishing more valuable content than blogging without obligation does. I believe many of my best posts get buried and aren’t front and center for new readers so I include deep links to my evergreen content in newer posts. I think what’s critical is that your readers know how frequently you publish, and when to expect your next post to be ready to read. Review: 8 Tips for Effective Blogging
How do you determine how frequently you will publish new content?
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