In past years blogrolls comprised of links to directly related sites were useful traffic driving tools. Then each blogroll your blog was listed in increased the possibility that readers of blogs with similar content would click in and and visit your blog too.
Over time these blogrolls became miles long and lost their niche focus, as many consisted links to unrelated blogs, so their usefulness as traffic drivers to related sites diminished. Worse still the longer they were the longer it took for sites to load. Today’s trend is towards creating a Links page rather than a Blogroll.
The Keys To Good Backlinks
You need relevant blogs to link to your blog. A relevant blog or website would be one that occupies the same niche that your blog occupies. If you blog about fashion then you would want a link pointing to your site that also blogged about fashion. Of course there are hundreds of variations on the fashion theme. For instance you can get links from sites that talked about fashion magazines, fashion designers, fashion stylist, the rules of fashion, and on and on. You would not run out of possible sites that would be relevant to what you are blogging about.
Getting links to your fashion blog from a site that was all about plumbing would not be ideal. It is not the high quality link that you really want. Any link is better than no link, but not much better. You really want to stick to getting links from sites with similar content that can give you a relevant backlink. – How Backlinks Will Make Google Your Blogs Best Friend
Today each time you site or posts are “liked” or “shared” on social networking sites increases the possibility that readers of blogs with similar content will click in and and visit your blog too.
I eliminated my Blogroll in 2009 and created a Links page instead of a Blogroll for four reasons.
How do your display your Links?
What is your blogroll linking strategy?
Do you have a Blogroll or a Links page?
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