Update: October 28th, 2014. I am currently Blogging Without Obligation. Are social media sites replacing blogs? Prior social media sites existing a blog did something a website didn’t do: a blog allowed us to personally reach and interact with far more people ie. potential readers than we could reach by any other means.
Before social media sites existed all discussion on blog content took place in comments on the site of publication. If and when comments on most posts became numerous either a forum or a chatbox was offered to extend commentary.
Lorelle points out that not every blog post needs comments and also describes comments off types of blogs. Blogs where providing information is the focus don’t require a response. There are many reasons why you may choose to have comments turned off. Read Is Your Blog a Conversation Blog or Answer Blog? Read also – Are Your Comments Open for Business?
A New Era
Today, it seems as if likes are replacing crafting quality blog comments on posts and backlinks, while commentary is taking place on social media sites. In fact, according to Nielsen, internet users continue to spend more time with social media sites than any other type of site.
If you think disabling comments will decrease traffic to your blog that may not be the case. Copyblogger recently decided to test out removing their comments. As would be expected time spent managing spam was reduced. The unexpected is that discussion did not cease; it moved to social media sites (Twitter, Google+and LinkedIn).
A Strong Case for Comment Moderation
Ultimately, everything on a blog contributes either positivity or negatively to its brand. A recent experiment produced an interesting finding: the presence of low-quality comments on an article caused the article itself to be considered lower in quality. … An author hoping to be seen as a thought leader might be subconsciously downgraded to a mere pundit. A brand creating content may not get the same lift in brand perception as it might in a comment-free environment. – Read the full article Dumb Comments by Others Make YOU Look Dumb
Enable or Disable Comments: That is the Question
What kind of blog do you have? Being clear about who your target audience is, what you intend to share with them, and how you intend to present it, has been a common thread in this branding series. When it comes to structuring your blog and enabling or disabling blog comments consider the first of the 5 Blog and Website Differences:
The main difference between a blog and website is the communication style. A website has a noticeboard communication style. A blog is a website designed for interactive communication. – Create a Business Blog, Website or Both?
What say you? Is closing blog comments something you have done or contemplate doing in the future? Are you enjoying lively discussion in response to your blog content on any social media sites? If so, which social media sites are you using?