Your blog/website URL (web address), the site title, and a brief effective tagline operate as branding tools. Unique names and URLs for blogs and websites are highly valued for establishing individual brand identity and are specifically aimed at standing out from the crowd.
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What’s in a Name?
If you’re focused on the user experience and relevancy, however, the value remains intact to a greater degree. Good domain names are easy to remember, easy to spell, easy to pronounce and often short. If you look around, you’ll see no shortage of made up words as domains, too.
You CAN create a new word that passes many tests and you CAN build awareness of it and over time you’ll see it become an actually searched-on phrase in its own right. – Domain Name Importance in Ranking
Good domain names are:
- easy to spell
- easy to pronounce
- easy to remember.
Keywords are used to retrieve documents in an information system such as a catalog or a search engine like Google or Bing. It’s best if your blog’s URL, site title and brief effective tagline contain keywords for the primary subject matter, products and/or services that define your intended brand.
- Keyword selector tool
- Free Search Term Suggestion Tool
- Synonyms Thesaurus with Antonyms & Definitions
- Rhymes, synonyms, definitions
Note that the site title (blog name) and blog address URL do not have to be the same, but it’s easier for visitors to remember and better for SEO if they are.
Read How To Do Keyword Research – The Beginners Guide to SEO and look for more site title tips in these three related posts:
- Top 5 Site Title Tag Tips
- Avoid Special Character Use in Titles and Tags
- Branding on the Blog and Beyond the Blog
Changing a Site Title and/or Optional Tagline
If you have a WordPress.com blog the Site title (blog name) and/or the optional Tagline can be changed at the top of the General Settings page at any time > Settings > General (Don’t forget to “save changes”). The site title field is exactly where search engine spiders look for the site title and removing it from there can cause issues with getting your content indexed.
For tips on choosing the best name for your site read Choosing the Perfect Blog Name: Two WordPressers Share Their Secrets.
Changing a Blog Address
If you decide an address change is what’s needed, you cannot edit any URL, but you can change it to another .wordpress.com blog address, or you can purchase your own and map to it, in which case the underlying .wordpress.com address doesn’t matter.
Changing a WordPress.com Blog URL
If you want to change the .wordpress.com blog address then you must be logged in as Admin under the exact same username account that registered the blog, and the URL you desire must be available. If so, then you can change the URL by using this guide.
Purchasing a Domain and/or a Domain Mapping Upgrade
Registering a domain provides an opportunity to convey your brand through keywords to your target audience and to build credibility within your niche. If you are committed to blogging over the long term I recommend getting your own domain. You don’t need to leave WordPress.com to do so.
- In order to map from .wordpress.com URL to a domain you must have an underlying .wordpress.com sub-domain blog to map from, and the domain name you desire must be available for purchase, or you must already own the domain URL. (Note: It does not matter what the underlying .wordpress.com address is when you are domain mapping.)
- You must be logged in as Admin under the exact same username account that registered the blog to access the blog’s dashboard at > Store > My Upgrades to purchase a domain name by purchasing an annually renewable domain mapping upgrade for the blog.
- If you do not own a domain name yet see the option for purchasing a domain and mapping to it. If you already own a domain name use this guide to map to an existing domain. And, if you already have a website up and you want your blog in a subdomain of that site, you can also map your blog to a subdomain,
In all three cases, after you do the primary blog set up it can take between 24 – 72 hours for domain name propagation to take place throughout the internet. You can view the DNS changes as they progress. What’s important during that stage is to be patient.
Branding Clarity and Domain Names
Visitors find your blog in one of two ways. If you have a domain name that is easy to remember and is also closely related to your brand, they may recall and use the URL. Or they may recall some keywords and use a search engine like Google or Bing to search for subject matter, products or services you provide. Choosing a distinctive name that’s relevant and establishing site title and tagline keyword consistency are critical to branding and to increasing your social networking reach.
From time to time bloggers choose to better convey their brand through improving their keywords use in the site title, optional tagline and/or the blog address.
They may want to rename the blog by changing the site title, while retaining the web address. (They may want to change the optional Tagline while doing so or not.)
They may want to rename the blog by changing the site title, and changing the web address. (They may want to change the optional Tagline while doing so or not.)
They may want to delete all content, retain the address, and start fresh.
Have you ever made branding changes that involved changing a blog address?