The new age of marketing has dawned, and it’s a fact that people need to feel a personal connection to your business before they are willing to get on board with your product or service. That’s why creating a frequently updated blog rather than a static website is the way to go.
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A blog does something a website doesn’t do. A blog allows you to personally reach and interact with far more potential and existing clients than you can reach by any other means. You can use your blog to update and communicate any time and in real time with your clients, if you so choose. You can log in and publish a post from your computer in your office or home, from your laptop, by email or from your smartphone.
Blogs create the blogosphere, while websites are like standalone islands. The Internet provides also powerful social networking opportunities that allow users to effectively target their audience and connect with them on to social sites like Facebook,Twitter, LinkedIn and others.
WordPress.com Staff have provided a support documentation entry for those who want to structure a WordPress.com blog like a website (Note: Only the optional Business plan provides eCommerce capability. ) What’s critical is to understand when prior to creating a website structure are the following:
5 Blog and Website Differences
1. The main difference between a blog and website is the communication style. A website has a noticeboard communication style. A blog is a website designed for interactive communication. Collectively blogs create the blogosphere, while websites are like standalone islands.
2. Blogs encourage conversation, websites do not and that’s why businesses with websites are adding blogs, and sometimes forums and wikis to them for complaint handling, customer feedback purposes and for collaborative purposes.
3. Blogs feature dynamic content and position it front and center. The entries have date and time stamps, and blog entries are customarily displayed on the front page in reverse chronological order. Most most websites do not have dynamic content on their front pages. Many websites have static front pages. The information most websites provide is static, rarely updated, and the sites are often poorly maintained.
4. Blogs have RSS feeds, websites ALONE do not.
5. Usually but not always, blogs rank higher in Google and as “freshness” is extremely important when it comes to content appearing in the SERPs (search engine page results).
You can sell products you personally create or services that you personally provide on any WordPress.com blog. If you have a shopping cart set up for your own products or services elsewhere online you can create a custom menu and include a custom link to it in the menu. Alternatively, you can use this guide for PayPal and this contact form.
Many business people are taking advantage of marketing opportunities that blogs and social networks provide to assert their business presence online, and to reach more potential customers, business partners and employees. Without doubt, in the future most businesses will have a blog, so now is a good time to register one. If you are ready to create a business blog at WordPress.com don’t hesitate to use my guide titled: Create a WordPress Website Step By Step