WordPress.com is a multiuser blogging platform. Our blogs share a common architecture and we bloggers cannot access metadata. This is no barrier to site discover-ability, indexing or search engine optimization. However, when answering support forum questions posed by bloggers with metadata madness sharing our reality with them can cause a head spin.
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Optimizing meta tags (Title, Description, Keywords) in head section is not required for SEO purposes. Following the recent update of How does Google choose a title for search results, Matt Cutts of Google has emphasized, in his floating head video below that search engines are focused on keywords in your content ie. in the text in the body of your posts.
The importance of content in the body of a page
WordPress.com SEO is very good. If you had two identical sites, one hosted here and one self-hosted on WordPress.org software, the site hosted at WordPress.com would have better SEO than the self-hosted site. WordPress.com has huge SEO and you get the benefit of that by having your site as a subdomain. If you doubt that then please read these two articles: All About SEO on WordPress.com and SEO and Your Blog.
Keyword use in branding
All internet users have a deep desire to become informed, share our opinions, collaborate with others and co-create with them, as that’s a description of the human condition. We use keyword searches to locate content of interest to us. Given WordPress.com’s incredibly large community, chances are good that there are other WordPress user’s sites populating the niche you intend to blog in, and you can locate their blogs through tag searches. However, it’s not WordPress blogs alone that comprise the blogosphere, so you have to undertake Branding on the Blog and Beyond the Blog.
Branding is reflected in the keywords the blogger selects for a URL, site title and tagline that clarify the intended message for the intended target audience. It’s also reflected in the blog description of the site and published on the introductory About page and/or Profile page that’s easily located by search engines. And, branding is reflected in keyword usage in the body of the text in your posts.
Keyword use in the body posts
2. Plan ahead before you develop your content. Apply these 12 Time Management Tips for Top Blogging Performance. Instead of thinking, “What should I blog about today?” you will have the beginnings of a blogging plan.
3. Offer a different perspective on topical issues in your niche to help to position your brand at the top of the SERPs (search engine page results), and bring recognition to you as a thought leader in your niche.
- Is your brand easy to relate to?
- Is your keyword messaging consistent with your brand story across all social networks?
- Is your content “sticky” ie. does it provide high value by informing, educating and/or entertaining readers in a way that brings them back time and again?
4. Be sure to deliver a concise and riveting message that provides value to your readers in each post you publish.
Keywords you use in your body text play an essential role in positioning your content in the SERPs. If you develop great content by using keywords effectively in the natural flow of the body text in your posts, then your content will get search engine attention – no metadata required.