The most successful posts on your blog won’t necessarily be the posts in a standard post format. These days bloggers blog on the go, and WordPress offers 10 unique formats that can be assigned to posts including: Standard, Aside, Audio, Chat, Gallery, Image, Link, Quote, Status and Video.
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Readers today have little time and patience. While it’s true frequently updated blogs with essay length posts are “sticky” enough to secure an engaged readership, it’s also true that publishing short “meaty” posts frequently and long posts occasionally is a successful blogging strategy. And, when one adds visual elements to posts of any length, the odds of attracting attention increase.
Getting the Most Out of Post Formats: Quoting in Style earlier this month and it caught the eye of a friend of mine. She’s been learning to blog on Blogger, Tumblr, Medium and WordPress.com software and even has an interest in Ghost. Her interests are travel, photography, accommodation, food and drink, art and culture. She publishes reviews of about 650 – 800 words and long-form essays on cultural topics, and now wants to introduce brief and memorable posts.
Themes that support post formats are on the rise as the trend towards post format use develops. Each post format is styled differently providing bloggers with choices for presenting their images, quotes, links, and other post types to their follower with different formatting for more visual variety. Post Formats change only the appearance of the post, or how the formatting looks, but you are free to mix text and media as much as you like. To learn more about each format read the Post Formats support page.
Mixing and Matching Post Formats
In one of her blogs, my friend uses the Duotone theme. She likes the color adaptation the theme automatically provides, but sadly the theme doesn’t support post formats, so the hunt for a theme that supports post formats began.
We’ve been trying out various post format styling provided by various themes in our test blogs. Those for the Expound theme have very subtle style changes. In contrast Flounder is a theme that features post formats that are dramatically different in color. But it’s the posts format treatment on the Fictive theme that captivated her.
In the beginning micro blogging introduced us to the reality that very brief posts, some containing no text at all, could become the most successful posts in our blogs. Now we have a large selection of WordPress themes with post formats that support blogging on the go with a variety of formatting styles. What impact has this trend had on your own blogging? Have you tried a theme that support post formats?