I began using Sitemeter on my Blogger blog before WordPress.com introduced an in house stats program. I began using it here in 2006, still use it on both WordPress.com blogs, and won’t be letting it go any time soon because as Joni Mitchell sang: you don’t know what you’ve got ’til it’s gone.
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Determining who the audience is for your particular blog content, where they can be found, and publishing what they want to read is important. Visitor tracking, traffic stats and demographic metrics provide only part of the picture that assist bloggers to:
- Know their audience and their interests.
- Determine who is visiting their site.
- Tailor their content to their audience.
- React quickly to emerging trends.
In 2011 in Blogging Metrics: Getting Quantified I published a short post on Quantcast metrics and let my readers know that all blogs hosted by WordPress.com were quantified.
WordPress Parent Company Automattic Looks at Global Reach Across Different Products – Combined traffic for Automattic‘s main web properties: WordPress.com, Polldaddy, IntenseDebate, and Gravatar includes direct traffic, mapped domains, and embeds. By tracking visitor trends across WordPress.com, Polldaddy and Gravatar, parent network Automattic was able to track blog language, whether ads were displayed to a visitor and what post tags drew the most traffic. — Read the full article WordPress findings in the User Diary!
I also shared that getting your blog quantified if it’s on a domain and being domain mapped by WordPress.com was not difficult as I had just done it for both of my domains. In Download your Quantcast Data I shared that I had signed up for the Quantcast monthly newsletter. And, in Quantcast New Demographic Features I reported the update included interface design updates and new charts for Gender, Age, Ethnicity, Children in Household, Household Income, Education Level information.
From time to time since 2011 I have referred to Quantcast metrics and provided images of the data from this blog, particularly demographic data and mobile growth data in my posts. That display tanked on the Quantcast site at the end of January and on February 3rd, 2014 I learned those metrics would no longer be available. WordPress.com has plugged the plug on Quantcast.
Though I understand and accept that Matt is doing what he believes is best for WordPress.com, today I’m singing that tune that Joni Mitchell sang.
Because I’m a baby boomer ie. a silver surfer, who is resistant to change and Sunday is the day I examine my blog stats each week. So here I am missing the Quantcast Demographic, Web Traffic Frequency, Audience Also Likes, Time on Site, and the Web Traffic Sources, especially Mobile Web vs. Online metrics for my site.
- The fastest growing demographic on Twitter is the 55–64 year age bracket.
- This demographic has grown 79% since 2012.
- The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
- For Facebook, this group has jumped 46%.
- For Google+, 56%.
Here is an example of the Quantcast metrics I’m missing:
Be sure to click all the active links so you can see how much data is there.
That said, my fingers are crossed in the hope that WordPress will deliver the metrics that I miss real soon. I can’t wait to see a comparable comprehensive blog metrics display to what I had from Quantcast in my WordPress.com Dashboard. How about you? Are your fingers crossed too?