Search engines like optimized content that’s relevant and fresh. The next time you have a slow blogging day and you aren’t truly committed to publishing a post on a new topic why not breathe some freshness into an older post?
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Start by selecting a post with timely high quality content that has received strong traffic but is now tapering off.
Or start by selecting a post you wish had drawn more traffic and then get ready to pump it up.
Do some research to see what’s trending on that topic and related topics first. Determine what the buzz is, where any controversy has arisen, what’s changed or what parallels with other related topics you can find. Then decide on how far you want to go based on the 5 steps below.
1. Rejuvenating your older posts by repairing or replacing or any broken links can result in new life for a seemingly dead post. This ought to be scheduled and done on an ongoing basis because the last thing you want to do is create “404″ ”Page not found” error pages. It’s a supreme disappointment to visitors, who may not choose to use the search box and explore your content to locate what they are looking for, or who click through a source or resource link and experience the same disappointment.
2. Rewriting your introduction to make it stronger or rewriting your conclusion to make it more decisive and/or simply switching the two can create a fresh interest in a post once it’s re-indexed.
For embedding image files and embedding with Scribd as well as uploading documents for downloading see WordPress.com Bloggers: Print it!
Day 6: Zero to Hero Challenge – publish a post that includes a new element. Note that the challenge post includes links to embed instructions for WordPress.com bloggers and other useful resource links.
4. Editing to include new relevant content within the text of the post can draw enlivened search engine attention as well.
5. Completely rewriting a post from a new angle is my my strongest recommendation as it includes 1 – 4 above and will enliven search engine attention, draw traffic and encourage others to backlink to it. That will in turn increase your authority in your niche and improve your blog’s pagerank.
Before you decide how to proceed ie: update the original post, post an announcement but link to the original and back again, post an announcement with a link to the original but still update the original or republish the post as a sticky post, read the references below.
I update my posts on an ongoing basis a few at a time whenever I can. I will be updating all posts that appear on my Featured Content page where I change the posts being featured monthly by category.
If you are not a beginner who has yet to publish their first blog post: When was the last time you updated any posts? When was the last time you undated your static pages?