The two primary reasons bloggers offer email newsletters are to promote their posts and/or products/services. But keeping a newsletter going is no easy feat because subscribers suffering from digital overwhelm as we all are, may be tempted to unsubscribe.
Promote your Posts, Products and/or Services
Some say collecting email addresses is one of your most powerful tools as a blogger. Providing subscribers with content not found on your blog in an email newsletter is a means of marketing products and/or services and driving traffic to your blog. Automated newsletter campaigns can include not only your blog subscribers but also your social media followers.
Starting a newsletter is a great way to drive more readership and create a stronger bond with your readers, but in order to do this, you must remain enthusiastic! Newsletters aren’t a one and done type of deal… you have to keep at it to see results.
It’s important for bloggers to recognize that when an email address is provided for a specific purpose, such as for receiving posts from a blog or for submitting a comment to a blog, that is the only purpose it is being provided for, and any additional use of it is unauthorized. In some countries, for example, Canada, it’s illegal to use an email address for any purpose other than the specific purpose it is provided for.
WordPress.com vs WordPress.org
There is no FTP access and no blogger installed plugin capability on free hosted WordPress.com blogs. There is no upgrade you can purchase that changes that. So if you want to set up an Aweber, Constant Contact, FeedBlitz or GetResponse email list for high powered email marketing campaigns then you will need to hire a web host and set up your own WordPress.org install.
However, the inability to use plugins on a free hosted WordPress.com blog doesn’t completely rule out sending newsletters to subscribers.
- WordPress.com provides a blog subscription feature that can be used as a newsletter feature or a way to send updates to readers via email.
- Staff have recently added the mailchimp widget for subscriptions and here is the link to the guide you must use https://en.support.wordpress.com/mailchimp.
Related posts found in this blog:
Create a WordPress Website Step By Step
WordPress.com Follower Management
WordPress Followers, Likes and Stats
Blogging, Bean Counting and Social Networking
WordPress.com: Who Follows Who?
Blogging: Attracting More Readers
WordPress.com in house blog promotion
How to form blog centered relationships