If you have an inclination to cutesy up your site title, post titles and tags with special characters like Ampersands (&), Greater than/Less than Symbols (< and >), the Pound Sign or Hash tag (#) the “At” Symbol (@) – think again. A special character may draw the scanning eye of the reader, but using special characters may attract the kind of attention you don’t want.
“Title tags are definitely one of the “big three” as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages – perhaps even more so.” – All About Title Tags
Some characters are reserved in HTML and XHTML and using them in site and post titles, text or tags means browsers can mistake them for markup. In 5 Tips To Writing Irresistibly Clickable Blog Titles you will discover using any special characters not found in good writing in your post titles will slaughter your chances of getting your blog post translated properly by web browsers.
- Using Special Characters in Hashtags (business2community.com)