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Auto posting to social media sites or not?

peopleBy joining social networks we agree to be notified of new posts published by a select group of “friends”. It’s a common routine. Publish a post on your blog and use an aggregation app like Publicize, Hootsuite, TweetDeck, or Buffer to have the title and link automatically posted to multiple networks, including G+ Facebook pages, Facebook Profile, Twitter, LinkedIn, Tumbler, etc.

According to Pew Research Center, 69% of adults use social media. Most bloggers belong to multiple social networks to get the word out to friends/followers that they have new information to share. LinkedIn, Facebook, Twitter and Pinterest are the most common with huge audiences that span many demographics and industries. Social networking is very time consuming — enter the auto post.

An autopost is a post you create and schedule to be automatically posted at a specific time.

TweetDeck can be used to schedule Tweets. It’s available as a desktop app, a web app, or a Chrome app.

How To Use The Newer Version Of TweetDeck

Buffer automatically shares posts from your mobile, news reader and blog to your Twitter profiles, Facebook pages, Facebook profiles and Linkedin account spaced out over the day. You can use the Buffer button directly from blogs or from inside apps like Feedly.  Includes analytics.

Feedly and Buffer To Schedule Your Tweets and Fanpage Updates

Hoot Suite lets you manage multiple social networks, schedule messages and tweets automatically posted status updates on Facebook, LinkedIn, Twitter, track brand mentions and analyze social media traffic. Run Hoot Suite directly from your desktop or go mobile. Supported on iPhone, Android and iPad.

Introducing Hootlet with AutoSchedule

In the beginning the whole point of using social media was to be social. Social means connecting with people and having conversations with them. Social media was touted as providing opportunities to share in a more personal way than your blog would allow. But due to time constraints auto-posting is on the increase.

What impact does this trend have on you?

Is the most effective way to promote your posts posting unique snippets and links manually to each social media site?

Or is auto-posting scheduled messages more effective?

What do you think?

Related post: Twitter sets a May 7th kill date for TweetDeck Android, iPhone, AIR and Facebook integration – The Next Web

25 thoughts on “Auto posting to social media sites or not?

  1. I love Twitter for up to date news and events but often forget to post my latest blog there :(
    I loathe FB for all sorts of reasons but I do post my blog links there with a personal note :(
    I get invitations, not that many, for Google whatever it is but I never go there.
    I have a Flickr a/c which I am using for storage of photos.
    I have always enjoyed using Instagram but keep forgetting that it is another share platform.

    Most of the time it feels as though social media is a form of chasing one’s tail in ever tighter circles which brings me back to simple reading, writing, photos, posting, and commenting here on WP!

  2. Well, a part that I don’t like the most of the common social networks, it is probably impossible to avoid it if you have a commercial blog or activity. In another blog I have I use auto-posting on Facebook page and Twitter via wp or using Hootsuite. For Twitter it is ok but for Facebook is not since they changed the way people see links in their profiles.

    Usually, if you post the link manually you get more views, almost double but I prefer just post messages sometimes without links because you get even more results. Let’s say: 100 view with auto-posting – 200 views with manually links posted – 300 views with just a message without links (you can check it by yourself with the fb stats). So, sometimes I schedule only messages via Hootsuite to the other social networks to get more visibility. But I don’t try to make grow my networks, I prefer now to work for dragging traffic to the blog by email or with the newsletter or other stuff like that.

    For my personal blog instead, I don’t even use social networks anymore, just a waste of time jumping from one social to the other to see who answered there or in the other and so on…

    • Hi David,
      It’s good to hear from you. I’m not surprised about your results re: “if you post the link manually you get more views, almost double”. Social network is such a time suck and I have so little time to devote to blogging as it is.

      • Thank you timethief, and you’re right. Honestly, bloggers should help each other in a different way that give all that traffic to social networks. Imho.

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    On Tue, May 28, 2013 at 4:07 PM, one cool site

  4. I think it is important to sit down and have a good long talk to yourself about what you are trying to achieve and what would (possibly) be the best way to go about it. After that, strap yourself in, experiment, be prepared to alter course (but don’t get sidetracked) and enjoy the ride.

    I am keeping it pretty simple at the moment with WordPress only and concentrating on doing that well. I need time to actually do the work that WordPress is helping me promote.When I joined WordPress I had no idea how much fun I would have or what interesting people doing interesting things I would meet. I am not on other social medias. I need the time it would take up for making stuff.

    • GentleStitches, what you have said here makes much sense. As a matter of fact I have unlinked my blog from FB and Twitter. I “may” manually post SOME of my posts, but elsewhere some weeks ago I did read information to the effect of “why work so very hard to take visitors to those social sites”? We should be working to advance our blogs as you have stated.

      Thanks for being a force on the WWW.



    • Hi Kyle,
      Welcome to the discussion. I don’t have anything to compare manually posting to at this point as I haven’t tried auto posting.

  5. For those who are selling products or building a fan base (authors, artists, etc), auto posting is probably a good idea – and for those who dance constantly with social media. But people should attempt to respond to comments in a timely fashion – keep that conversation going – or readers will wander off

    • Hi there,
      You’re right on both counts. Marketers can and do use auto posting to social networks very effectively. We live in world where global connections are instantaneous. We no longer patiently wait for a letter in the mail. Fans expect responses to be forthcoming in short order and will drift away if that doesn’t happen.

  6. If my timeline is at all typical, Twitter has lost its way. It’s become so politicised, and I can’t avoid my share of the blame, that opportunities for socialising are at a premium, which is a great pity.

    But back to your question, tt, and I can’t see any practical difference between auto-posting on Twitter, for example, and auto-emailing posts to subscribers. True, the subscribers have chosen to opt in, others not so much, but in both cases my posts are delivered to people – based on the responses I’ve had from my tweeps at least – who actually want them. I’m assuming the subscribers want them – why else sign up?

    Works for me.

    • Hi Ron,
      As for the point you made I agree that it’s not any different. I assume the “be social – be personal” advice experts dole out is based on leveraging the “friend(ing)” social marketing angle.

  7. I prefer to look at my lists on Twitter and engage with people with whom I have a relationship. But I’m not very consistent, so Buffer is good for setting up tweets. I have my posts here on set to post to Facebook, and I think they get posted to Tumblr as well – from which you maybe can tell that I am not very consistent in that either. I may have the posts go to Tumblr via (aaargh)

    I use ‘WP to Twitter’ (Jo Dolson’s plugin) to send the posts from one of my self-hosted WP sites to Twitter and at one time I set up my own URL shortener (rather than using et al) so that I could track the engagement – but again – I am not consistent with it.

    I remember when existed as a kind of loudhailer to other services, that it was possible to send a post from a blog to Amplify to Posterous and from there back to Amplify and so create a terrible tangled loop of posting. ;-)

    I think it’s all too easy to get sucked into a ‘must post everywhere’ mentality and lose sight of enjoying any of it.

    • Hi David,
      I’m so glad you chose to share what your experience is. Wow! You have experienced using several of these.

      All the experts say don’t tweet only links – be personal but they use auto posting as well live tweeting. I can’t be consistent in my use of Twitter and if I’m under pressure to be personal I tend to clam up.

      I wish I had more time to focus on content creation and I’m not convinced auto posting is actually a time saver. At this point I don’t have enough time to create enough content that creates enough social networking activity to consider auto posting. :) If that changes then Buffer or Hootsuite sound like what I would choose.

  8. Here, is the dilemma, which I am trying to sort out. I have two blogs, three Facebook pages, I love Pinterest, I use Google Plus. Hootsuite, and Twitter Deck, I am on about 19 Linked in Groups. . So add to that the fact that family time comes first, that I love interacting, that I have a learning disability that requires more than most to interact on the media, and I think you can see that I feel overwhelmed.

    I am part of a group called Pinterest Rock Stars started by a woman who claims to have a million pinterest followers. Ykies. She limits her Rock Star members to 50. One way of reduciing interactions. But even there I see the pressure on her and she mainly interacts with about four people regularly, the others sporadicly.

    Many of the people I follow have followers in the 100, 000 thousands. Moreover, that seems to be what is necessary to push not just your SEO ratings, but your rank as an someone to be followed. However, reality says there are not enough hours to interact with many.

    So what do I do? Still trying to decide. I read the posts of people I enjoy; comment when I feel I have something to say. share stuff with brief comments, like lots. Would love more tips.

    Soooo, I think you cannot have both a high level of in

    • Hi Katerine,
      I think your comment got cut off.

      I admit that I feel overwhelmed too. I’m sorry I don’t have any tips for you.

      I work and multitask from work answering support forum questions. I have contracted writing jobs to do, a home and garden, family and friends to keep up with and I have two blogs.

      I have tried making the time to be chatty on Twitter. Few followers actually seem have the time and inclination to chat. I have tried faithfully tweeting many other blogger’s post snippets and links consistently for a month. But very few reciprocated by tweeting or retweet links to my posts. I have tried posting different snippets of my same posts at intervals in the day to Twitter but that did not seem to make any difference either.

      • TY for the reply. Soooo my concluding remark: I don’t think you can have a high level of followers and even begin to respond.

        I notice from the above that many of us are not consistent. I hit the middle of the road on that one. I do wander a bit on forums. One tip:, Set a timer. I try for a half an hour in the morning, another sometime in the afternoon and a final burst before I quit for the night. And that will bog me down if I find an interesting article or conversation. So it goes.

        Another strategy if to not waste time with people who do not reciprocate, unless I really love their work. TT you were one whose work I loved. and it lifted me when you started following me a bit. It felt better than making it to Freshly Pressed.

        I did a book launch event on Facebook. Very early on, I started cross posting from the event to my personal Facebook page and that brought in the better result. Next book launch will be on my personal page. That pushed me to make more use of Facebook. That seems to be working best for commenting and getting followers. But I think Google plus is catching up and my next step will be some live hangouts.

        Good luck everyone. It is work, but for me I am lucky I enjoy the work. Stay strong something I have to work on regularly.


        • Hi again Katerine,
          I’m so glad you came back to finish what you began typing.

          “I don’t think you can have a high level of followers and even begin to respond.”

          I agree with that as most people don’t spend all day online.

          Setting a timer is a great tip. I have a schedule and work in 20 – 40 minute blocks on a single task before I take a break but that varies from time to time.

          It’s good to know you are doing well on Facebook and that Google + is promising too.

          Thank you so much for the kind words. I appreciate you and your blog too.

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