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More Traffic and Backlinks for Your Blog: Pinterest

Pinterest is two year old  photo sharing social network connecting people all over the world based on shared tastes and interests. Pinterest just hit 11.7 million unique monthly U.S. visitors, crossing the 10 million mark faster than any other standalone site in history.

Now Pinterest—a free site that allows people to share images of projects or objects of interest by “pinning” pictures online—has reached a point where it can start to make revenue a priority. The company is studying a potential advertising system. It is also building up its relationships with businesses to learn how Pinterest traffic can eventually convert to sales of goods, from which the startup may eventually be able to take a cut. —  As Pinterest Grows, Startup Seeks $2.5 Billion Valuation

As a Pinterest member you can:

  • create a profile;
  • create a pinboard;
  • collect and organize graphics for a subject of interest,  event or activity;
  • pin images you find on the internet to your pinboard. A pin is an image added to Pinterest. A pin can be added from a website using the bookmarklet or you can upload images from your computer. Each pin added using the bookmarklet links back to the site it came from. What is a pin (anatomy of a good pin)?
  • add contributors to your pinboard;
  • tag and follow other pinterest members;
  • browse the pinboards of other members;
  • “like” any pin you find on other member’s pinboards;
  • repin what you find on other member’s pinboards;
  • leave comments;
  • share what you pin and what you find pinned via Twitter and Facebook;
  • get real-time updates of what members you follow are pinning read more here >  Pinterest

What is Pinterest? An animated video.

Using Pinterest, Facebook and Twitter Effectively

The idea is to cross-promote. Do not post every single thing you put on Facebook on Pinterest and vice versa. Each of your profiles should still have a unique feel, and it should show that you spend quality time on each one.

Do, however, link to each social media site from the other. Chances are that if they like you or your product enough to follow you on one, they will follow you on the other. — Pin Down Success Using Pinterest

A Marketer’s Guide to Pinterest

The video details the social site’s demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

Pinterest SEO and Backlinks

With more people trying to make their purchase based on finding of products over Pinterest, there are few tricks that can optimize those simple looking pins get the desired attention. — 5 SEO Tricks for Pinterest

Notes for bloggers:

Do note that as the “Pin It” Button code for Websites is a JavaScript widget it cannot be used on free hosted blogs. But you can put the code for the Pinterest follow button in a text widget.

1.    Go to this site, choose which one of the red Follow Me images you want, and copy the code for it.

2.   Then, go to your widgets > Appearance > Widgets and select a text widget.  Paste the Pinterest follow button code into the text widget, “save” the widget, “close” the widget and place it where you want it to display in your sidebar.

3.   Enabling display of  sharing buttons including one for Pinterest is easily done.

4.   You can have an ordinary Pinterest account for “people” or a “business” account.  Here’s the guide to verify a Pinterest business account.

5. There is a premium Pinterest style WordPress Theme for purchase – PinBoard

The Stats Behind Pinterest Users [INFOGRAPHIC]

(This is the sixth article in a series focused on increasing organic (unpaid) traffic and natural backlinks to your blog.)

Related articles

Related reading:
Pinterest, Inspiration, Copying and the Whole Ethics Thing
Four Tips for Happy Pinning on Pinterest

20 thoughts on “More Traffic and Backlinks for Your Blog: Pinterest

  1. Fascinating, and extremely helpful. I never really understood Pinterest before reading this post, and had no idea it could be used to cross-promote. And that was a very cool move putting the button in the text widget! Another item for my to-do list, and I’m in your debt once again– thanks, TT!

  2. I appreciate the info. I’ve yet to jump on the “social networking” options outside of WordPress, but have been considering Pinterest for knitting projects. The “Welcome to Scamterest” article makes a me think I will wait a while longer before taking the plunge.

  3. I had a post that i put up last July 1 and it received the normal amount of traffic (87 views). On July 8 it spiked to 500 views (in one day). On July 15th it hit 2437 views on that day alone. Why? Pinterest. Almost all of those came from pins. One key individual pinned the original and it caught like fire from there. While it has died down, I still receive 50 views a day to that post from Pinterest. I received over 75000 page views in total to this one post due to Pinterest.

    I post daily and pin a pic from every post to my board and while I get some repins and some hits from there, it is nothing like that one post.

    • Hi there,
      Pinterest is hot and what you describe was exactly what I was trying to bring reader attention to. Thanks for posting here and sharing your experience. As far as pining an image from every post in your own blog goes, I don’t advise that. I avoid self serving behavior because over the long term it doesn’t bode well.

  4. A good idea would be to set up a group board with other bloggers in your niche to pin your content on. Then you can see what your friends are blogging about and promote each others’ blogs to your Pinterest followers.

    • Hi Zoe,
      That thought has also crossed my mind. These days backlinks are scarce. We are all drowning in a flood of information and filtering it takes hours. By the time we have done that we maybe to exhausted to compose a post. Those hours would be better spent on locating on topic articles in our own niche much faster by eliminating “noise”. That’s why I think a joint pinboard for a small group would be a very smart move. Do let me know how you make out with this.

  5. I’m a new blogger, and I think Pinterest may be the best way I’ve found to market my site so far. Just this morning I pinned one of my recipes on my own board, and within a few minutes multiple people had repinned it. Those users don’t follow me, so I’m not sure how they even found it. It’s like magic! I love finding recipes there, so it’s a nice way to share mine with other people too.

  6. Pingback: More Traffic and Backlinks for Your Blog: Pinterest | It is all a Journey. |

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  8. How timely! I joined Pinterest yesterday (true) and was wondering how to link it to my blog (true again) … and here it is. Thank you.

    • Hi Cheryl,
      re: this series of posts
      I have been experimenting and though I do have a Pinterest account I have yet to set up any pinboards due to lack of time. Be sure to check out the posts I linked to above. Particularly, note: Pin Down Success Using Pinterest and 5 SEO Tricks for Pinterest. Without doubt Pinterest is “hot” now but how long that will be the case is yet to be seen so get those backlinks and that traffic while you can.

    • Hi there David,
      Indeed Pinterest appeals to those with personality types who are into lists, placement and arrangement. Most of all it appeals to those who are visual and who are o collectors. When does collecting what does not belong to you become “hoarding”? Does the affiliate linking Pinterest does affect the appeal? It seems not? Will advertising and making income from it chnage anything in the future? It’s hard to say but making money from a “hobby” changes everything everywhere else.

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