Creating a blog is easy – everyone is doing it!
Getting your blog content found is hard because every blogger is seeking more traffic and it’s very “noisy” out there.
Backlinks to your content are like votes for your blog. The more backlinks your blog receives the higher it will rank in search engine search results.
So every blogger is seeking both traffic to their blog and backlinks to their content.
Guest Blogging Benefits Blog and Bloggers
Guest blogging has long been a mutually beneficial arrangement and Google Authorship, which enables bloggers to verify authorship of content they write, has made guest blogging a very attractive proposition.
Unique, relevant and well written content enhances the value of the host blog with original, optimized content, clean code, relevant links to authoritative sites ie. link bait.
Opportunities for the guest blogger include: gaining exposure, building your brand, establishing authority, gaining targeted traffic, increasing subscribers and building backlinks.
Guest blogging is also an excellent way of becoming better known within your niche and attracting targeted traffic to your blog.
Targeted readers are different from casual traffic. Targeted readers arrive in response to SERPS (search engine page results) knowing the subject matter they are searching for will be found in your blog.
Targeted readers are more likely to backlink to your posts in posts of their own, and when they do your blog will receive visitors who click the links.
Targeted readers are also more likely to share the URL to your blog with other targeted readers in the same niche.
Last but not least, targeted readers are more likely become commenters and subscribers.
Publishing guest posts on popular blogs in your niche guarantees a backlink to your blog.
Backlinks are incoming links to a website. A backlink is created when another site or a blog links back to your site, or a post on it and the value of that backlink is related to the PR ( pagerank) of the site linking back to yours. A site with a lot of backlinks implies that many other sites link to that site ie. popularity. A site with a lot of backlinks from authoritative sites in the same niche implies your blog is growing in authority within the niche. Backlinks are like votes for your website. The more backlinks your site receives the higher it will rank.
To become a guest blogger you will need to:
- Select appropriate blogs;
- Make contact with their webmasters;
- Enter clear agreements;
- Do your topical research;
- Create unique, optimized, engaging content;
- Submit your guest post for editing and publication, prior to the deadline;
- Promote your guest post;
- Respond to all comments after publication of your guest post.
Tip: Before you become a guest blogger update your profile on your blog and all social media sites and refresh your blog.
Blogging success is based relationship building and it takes time. Don’t overlook the long term benefits of becoming a guest blogger. Consider what Kristi Hines, freelance writer, professional blogger and social media enthusiast has to say:
“I’ve built great blogging relationships through guest posting on other blogs as well as inviting others to guest post on my own. The strongest relationships you will build with other blogs are the ones on sites where you contribute regularly vs. submitting one-off posts.”
Guest Blogging Resources
1. What is Google’s view on guest blogging for links?
Note the warning from Matt Cutts: “Sometimes it get taken to extremes,” he says. “You’ll see people writing…offering the same blog post multiple times or spinning the blog posts, offering them to multiple outlets. It almost becomes like low-quality article banks.”
2. MyBlogGuest Articles Gallery – Guest Blogging
4. Free PDF [GUEST BLOGGING EBOOK]
[Based on many months of hard work and guest blogging Ann Smarty, owner of MyBlogGuest.com, the first guest blogging community ever, shares her tips and actionable advice on how to guest blog for maximum benefit]
6. Blogger’s Guide to SEO (from SEOBook)
7. The Beginner’s Guide to SEO (from Moz)
1. Have you ever had guest bloggers create posts for your blog? If so, what arrangements did you make?
2. Have you done any guest blogging and if so do you have any tips to share?
3. Would you like to be a guest blogger on one cool site?
(This is the first article in a series focused on increasing organic (unpaid) traffic and natural backlinks to your blog.)