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6 Ways to Make Google Your Blog’s Best Friend

best friend googleThe reason you blog  is to inform, persuade, provoke controversy or entertain an audience. Publishing valuable content gets your blog found and creates a strong web presence as more readers discover it. Publishing value added content is bound to increase your authority in your niche and make Google your blog’s best friend.

An Introduction to SEO

Google search magnifying glassWatch 5 Google Webmasters Video Tutorials to learn how Google discovers, crawls, indexes your site’s pages, and how Google displays them in search results.

Watch What Is Search Engine Optimization (SEO In 3 Minutes) and Web Search Strategies in Plain English in Two SEO Videos for Bloggers to discover the basic elements that make your blog  attractive to search engines.

1.  Publish valuable content

Google likes original content that provides reader value.

Consider where your audience is at and publish useful content that delivers what your readers need to know and want to know. Get good search engine results by publishing lots of relevant keyword rich content that’s useful to readers. Search out best practices of experts in your field. Add your own insights and innovative approaches to solve problems and create a valuable educational resource.  Read more in 6 Traits of Successful Bloggers.

Build a collection of timeless content  that will continue to attract more readers over time as you and other bloggers refer to it, even though it may be buried in the archives of your blog.  Read more in 12 Tips for Improving Search Queries Ranking Position.

2.  Update content frequently

Google likes sites that publish valuable content frequently.

Updating your blog with fresh content regularly is a must for gaining and retaining readers and search engine attention. Offering tips of the day and/or weekly updates and/or monthly newsletters increases reader draw and site activity. The more frequent the changes, the more dynamic the site becomes and the more search engine attention there is. Read more in 4 Ways to Refresh Your Blog.

3.  Publish authoritative content

Google likes content by  bloggers who have earned authority in their niche as they can be trusted.

Authoritative bloggers publish content that in large part defines quality guidelines and best practice within any niche. Their sites and their communication skills define what effective blogging is all about. Back linking to their content in relevant posts of your own is a sound practice.

The Google Webmaster “Quality Guidelines,” outline some illicit practices that lead to a site being removed from the Google index or otherwise impacted by an algorithmic or manual spam action.

4. Publish error free content

Google likes organized, accessible sites with readable content, free of grammar and spelling errors.

Don’t overlook editing and proofreading; spelling and grammar count. Visual aides increase understanding.  Use the power of good graphics to help convey meaning but don’t over do, and if you fall into the Junkweb trap, at least make it work for you.

5. Publish popular content

Google likes sites that visitors flock to and eagerly share content from.

Human-to-human connection is key to engagement and trust is key to community building. Time flies when conversation is animated and conversations are sparked when you connect with an emotion. Relevant personal anecdotes and humor are catalytic agents for conversation.   Read more Blogging: Comment Baiting.

A trend is a movement in one general direction, either up or down.  Viral content contains an unexpected, emotionally charged and provocative cultural element we identify with and compels us to share that content with others.

To identify trends consider ‘where’s the buzz?’

  • What’s new in your niche?
  • What’s popular in your niche?
  • What’s popular in mainstream culture and in the blogosphere?
  •  What are current “hot button” issues in your niche?
  • What emerging technologies are in development?

Watch Jennifer Aniston Goes Viral for Smartwater and  Kevin Allocca in Viral Video Elements to Learn about viral potential.

6.  Publish unique content

Google likes unique content.

If you think users are less sophisticated than search engines when it comes to detecting duplicate content, you are wrong.  Social media floods us with impersonal link exchanges that are difficult to sift through.

Readers and gravitate towards blogs that don’t publish the same old – same old. Unique content attracts traffic, prompts conversation and helps position you as a thought leader in your field.  Read more in Can Google detect which content is original? and Reposting content from other sites.

The Creating Valuable Content™ A Step-By-Step Checklist (PDF) is designed for digital content creators and defines valuable content using five benchmarks:

  • Findable
  • Readable
  • Understandable
  • Actionable
  • Shareable

Focus on publishing content that informs, helps and/or entertains your target audience. Learn how to use social media to promote your valuable content effectively and Google will become your blog’s best friend.

Related posts found in this blog:

Two SEO videos for Bloggers
5 Google Webmasters Video Tutorials
Basic SEO for Bloggers
Blogging: Learning SEO is worth the effort
Get the Most Out of Image Search

41 thoughts on “6 Ways to Make Google Your Blog’s Best Friend

  1. I am so glad I found your blog! I always find your answers to questions on the forums to be the best!

    This info is something I can use on my blog to allow readers to find some of my favorite posts. Now I am using archives below the current post. This is a much better way.

    Thank you for all you. :)

  2. Thank you for this. I have bookmarked it and I shall be pouring over and absorbing every word over the weekend. What is your favourite critter? I would like to dedicate an amigurumi critter to you in thanks for all you have done for me and my fellow bloggers. :)

  3. While I do my best to publish error free content I’ve often pressed the button before properly revising and reviewing, so easy when you have a blog and you are its editor. Thanks, TT, this article has a fair bit of valuable information.

  4. You rarely make my night today to be awesome, don’t even know what to say, you are great and marvellous thanks for all your tutorials, i read just about five of them and none of them gives a little sense, they are superstitious and should be ranked 99.9 %, it would have been 100 but then word of encyclopedia explains that no human is perfect. Thank’s for being always there for me in forums, most greatfull keep it on the go.

  5. Honestly I had visited numbers of blogsites, but this one has/contains the best of reading materials I have read in wordpress so far! I love this site! thanks for sharing such informative article! I just wish I could write mine using these “writing mechanics” to knock every reader, just like you did…LOL!
    Anyway, I hope you’ll take this as a compliment: I rarely make/leave comments and you really pinned me with this one… Thanks again!

  6. wow… thats good working.. thaQ… now i have another question-
    i want to add my catagories as pageand want to show at header…
    i read some tutorials and i dont understand that… bcoz, i dont know php… then saw another method= apperance>widget>menu … but my theme only support 1 menu… so i cant add more option… will u plz add a simple tutorial for me to solve it…

  7. i need a help… how can i add Read moreoption in my blog- plz help me… plz replay here, i will check back….

    • Hi there,
      You’re welcome and thank you for following. I haven’t caught back up to speed yet but I’m getting there. Normally I post twice weekly.

  8. I’ve suddenly started getting a lot more traffic on my blog and I’ve not changed what I’m doing. I think your post explains some of it. Thanks for the info! Good as always.


  9. Excellent article and will definitely go back to read the links you’ve attached. I started several “google alerts” as you suggested earlier for my primary topic, oil pastels – received at least one alert/day and have started to even see my new blog show up on the alerts. Thanks so much, your material is always relevant! Mary

  10. Doing some research on site/blog content setup and found some posts you exchanged on ‘godaddy vs wordpress’ thread with ‘lori’ couple years ago … sorry for posting this here, but found no ‘contact me’ button … any chance you could connect with me via email and answer a handful of questions to point me in right direction?

  11. Helpful, informative, useful information … as always!
    I enjoy reading your blog and learn lots from it. While I consider myself a newbie blogger (still less than five months of blogging under my belt) I can certainly see number of ways blogging has changed my writings, and even my life. Both for the better -:)!
    I highly value any feedback you may have on the look, accessibility, relevance, or anything else regarding my blog!
    Thank you very much,

    • Thanks so much for commenting Daniella. Thanks also for being patient while waiting for reply for me.
      While you are new to blogging you are an excellent writer, so I do think that any adjustments you make along the way won’t be difficult ones to make.

      Thank goodness it’s the weekend. I work in our business, do contracted work, answer forum questions and in my “free” time I blog. :)

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