It’s no secret that Jennifer Aniston, who was previously married to Brad Pitt plans to marry again. This time to Justin Theroux. Likewise it’s no secret that “sex sells”. Aniston’s first Smartwater ad examines just what it takes for an internet video to go viral, but characterizing Aniston’s latest Smartwater video ad displaying on WordPress.com blogs as pornography is crazy.
Jennifer Aniston Goes Viral for Smartwater
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The latest Jennifer Aniston Smart Water video ad resulted in some bizarre complaints from WordPress.com bloggers. The most bizarre was the claim that the ads were pornographic.
Pornography is printed or visual material containing the explicit description or display of sexual organs or activity. Pregnant bellies clothed or unclothed are evidence of past sexual activity. However, Aniston’s pregnant belly Smart Water video ad is not pornographic. Aniston has been plagued by baby rumors in the tabloids for months She set the record straight in an interview with GQ magazine earlier this year when she said: “I’m not having triplets. Not having twins. Nor am I having one baby.” Note the Smartwater tagline at the end of the video: “Even more refreshing than the truth.”
Smartwater’s marketers know how to successfully use the viral potential of internet memes in 3-minute videos containing all that elements that will make an ad go viral.
Writer and analyst Kevin Allocca works with YouTube Trends, a spot for tracking the latest viral videos — and connecting to the communities that make the parodies, tributes and reply videos that circle the giant viral planets of the YouTube-iverse. In this talk from TEDYouth, he shares the 4 reasons a video goes viral. — Kevin Allocca: Why videos go viral
- Viral videos are brief, informative and contain an unexpected or surprise element. Example: “Zeitgeist 2011” is a brutally honest look at the year. “2011 was a year of adversity” was the theme framed through a series of poignant YouTube videos and still photos.
- Viral videos are attention grabbing, entertaining and/or funny.
- Viral videos contain an emotional element that inspires us or touches us (puppies, kittens, babies).
- Viral videos contain a provocative cultural element we identify with and compels us to share them with others.
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