Are you blogging and thinking ‘build it and they will come’? If you are, then put on your thinking cap and think again. We all want our blogs to receive search engine attention so they attract incoming targeted readers. It’s site title tags that tell search engines and their users you have the welcome mat out.
The site title tag is the most important tag in your site. An effective site title tag, blog title and tagline are branding messages that define who the blog is for and what’s in it for them. That’s why the site title tag is among the most important ranking factors in the search engines ranking algorithms.
The best SEO strategy is to insure your blog’s URL site title and tagline contain keywords (products and/or services) (topics, concepts, themes) that define your blog’s intended brand. The rule of thumb is to select a unique, short name and URL that are easily remembered.
Should I tweak my titles and descriptions to improve my CTR?
Are title and description tags helpful to increase the organic CTR (click through rate) — clicks generated from organic (unpaid) search — which in turn will help in better ranking with a personalized search perspective?
Matt Cutts of Google says “yes”.
Here are the top 5 best practices for creating a good site title tag:
- Position keywords or keyword phrases at the beginning of site title tag but avoid keyword stuffing.
- Make sure the site title and does not to exceed 70 characters, including spaces.
- Don’t use hyphens, underscores, commas or any other type of character in the site title.
- Minimize use of stop words (a, an, of, on, etc.) in the site title as they rack up character count but have no value.
- Don’t include irrelevant words (not found on the page), in the site title, as doing that will dilute impact on your targeted keywords and can trigger search engine spam filters.
How will readers find your site? What will linger in their minds about your blog and what you have to offer in it, after they click out? Will first time visitors find your site title blog title and tagline easy to recall?