Better Blogging / Blogging Tips / Google / Matt Cutts / Search engine optimization / SEO tips

Google Penguin Update

The Penguin Update launched on April 24. It was a change to Google’s search results that was designed to punish pages that have been spamming Google. If you’re not familiar with spam, it’s when people do things that violate Google’s guidelines. To learn more, see these pages:

Google Penguin Update Recovery Tips & Advice.

For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The Penguin change went live for all languages at the same time.

Does Google consider SEO to be spam?

There have been at least nine major updates to Google’s “Panda” algorithms since they were introduced last February to purge search results of duplicate content. Matt Cutts announced Google is updating its algorithm this week targeted at webspam including keyword stuffing, cloaking, and link schemes from search results.


4 thoughts on “Google Penguin Update

  1. Well, this explains why my traffic suddenly jumped a bit. There were literally a dozen or so blogs out there that were reposting virtually all of my content, word-for-word, image-for-image. Nice to see the spammers finally getting just deserts.

    I don’t really mind the copying since I consider a lot of the code and stuff I publish to be in the Public Domain (also because I can’t run ads on my blog anyway), but I wished they would at least take off my name. Nothing I find more irritating than having my name and my words next to porn and “enhancement” ads on some Eastern European website. Not to mention the number of times my AntiVirus software went “DANGER, WILL ROBINSON!” on some of those sites.

    Absolute menace to the web… Good riddance!

  2. Thanks for this info, I am guilty of keyword stuffing, just found out about it this week but it makes sense that the algorithms would be able to find the keyword blog from blogs, sometimes I am running around with a blindfold on in the dark it seems haha

  3. I love the term White Hat and Black hat methods – very helpful. I was using SiteCrop to check my SEO score, it was fun watching it slowly improve – unfortunately it stopped updating and whenever I try to find a new site to measure my score, all I find is Spam sites.

    I love any post with Matt Cutts in it :-) Thank you Timethief.

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