The latest Quantcast newsletter advised of New Demographic Features but I was to ill to read it until today. Quantcast demographics reports now include expanded age segments which you can break out by gender. They’ve also improved household income demographics to include a $150K+ bracket. See an example for this blog
Quantcast’s saving grace is their “Get Quantified” program, which shows actual, truly accurate and measured numbers for sites that opt-in. I have had both of my blogs, which are on their own domains and being free hosted by WordPress.com, quantified and I’m pleased with the metrics I’m getting via Quantcast. This release of product updates also includes interface design updates and new charts for Gender, Age, Ethnicity, Children in Household, Household Income, Education Level information.
I was interested to see that my readers by gender are almost an equal male/female split. I previously assumed that was the case but these metrics confirm that.
49% internet average
51% internet average
I have frequently wondered about the readability of my content and what the educational level of my readers was and now I know.
|segment||this site vs. total internet||multiple|
45% internet average
41% internet average
14% internet average
Graduate and Post Graduate
- Is your blog on it’s own domain?
- Have you had your blog quantified?
- What do you think of these New Demographic Features that Quantcast provides?
- Did the metrics for your own blog suprise you?