Google Chrome to Support ‘Do Not Track’

Formulated by the White House, Federal Trade Commission and the Digital Advertising Alliance, Do Not Track will allow Internet users to add a Do Not Track header from browsers such as Chrome, Apple Safari, Mozilla Firefox and Microsoft Internet Explorer. This will tell Websites not to track them across the Web.

What it means is that cookies will not be used to build targeted ads, or those tailored to users based on users’ past surfing and other online behavior. Do Not Track supporters may not use that cookie-tracking data to divine information about users’ employment, credit, health treatment or insurance eligibility, or for sensitive data about children.

via Google Chrome to Support ‘Do Not Track’ Privacy Policy – Security – News & Reviews – eWeek.com.

9 thoughts on “Google Chrome to Support ‘Do Not Track’

  1. That still leaves providers like AdBrite that I frankly don’t see supporting this.

    “What it means is that cookies will not be used to build targeted ads” But does that mean cookies won’t be used at all? See, this is still ambiguous. Even the report itself says “It’s not clear how the implementation will present”

    There’s a Carnegie Mellon study called AdChoices (PDF) and the short version is that self-regulation basically doesn’t work for targetted ad providers so why won’t the same be true even when the Do Not Track header is presented. It doesn’t necessarily mean that a site will really comply unless cookies are disabled, much like some annoying web crawlers/spiders today that ignore robots.txt until blocked with a 403.

    And the browser has no way of really knowing what’s in a cookie if the data is encrypted; which it usually is.

    So still the only secure way to ensure you’re not being tracked is to use Tor (to throw off IP tracking) with cookies disabled along with some HTML5 features like Web Storage. A bit overkill when all I want is to just not be shown ads for Ralph Lauren Pied-A after visiting a tutorial site on homemade soap.

  2. Sounds good to me. Any idea as to how one adds this DNT “header” to one’s browser?

    P.S. Is this another new theme you’re trying out here? This one seems much easier to read– I like it a lot.

    1. We can’t access metadata in our headers on WordPress.com free hosted blogs. That means we cannot insert the code required to stop the Pinterest pinning. :(

    1. Google is the last on board with this. Mozilla was the first to step up and embrace Do Not Track when it was unveiled last year, with Microsoft following with Internet Explorer 9 shortly thereafter. Safari has supported Do Not Track since launching version 5.1 last July.

      1. Meant more…Google had to reason too because no advertising companys support it. Do not track headers to NOT automatically remove tracking stuff…the site itself has to see the header and then voluntarily decide to not track said user.

        With google now honouring it with its Adsense/Adwords/Doubleclick networks it can finally add support to its browser as major media companies are finally supporting the header.

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