Social media has evolved rapidly and we have seen the emergence of social networks that did not exist months ago. According to comScore in 2011 social networking sites reach 82% of the world’s online user population. Social networks and mobiles have combined to turn people into social media addicts. You’re on Facebook. You’re on Google Plus. You’re on Twitter. So let’s explore what’s happening in those social networks.
Facebook’s real name policy is about to get a few tweaks: you will soon be able to use pseudonyms on the world’s largest social network, assuming you’re famous enough to have one. Read more: Facebook launches verified accounts, pseudonyms
Some interesting numbers:
- More than 97% of social photo-sharing site Pinterest’s Facebook fans are women. key deomgraphic ages of 18 and 34
- 2/3 using Google+ are men
- Facebook 55% women and 45% men
- Most Twitter users are male
Recently, Joel Garcia at GTO Management bought it to everyone’s attention that everyone’s new favorite social sharing site, Pinterest, is basically hijacking links to make money as a Skimlinks affiliate. Pinterest staff have not updated their blog since January 18th, their last tweet was January 28 and millions of users are still waiting to hear from them. — Why I Don’t Mind Pinterest Hijacking My Links — BlogWorld & New Media Expo Blog
Verified accounts on Twitter and Google+ are supposed to build trust, and allay your fears that you may be following an impostor. Take a look at how the process works, and whether or not you have a chance of getting your accounts verified. Read more: How Twitter, Facebook, and Google+ Decide Who Gets Verified Accounts
Twitter does not provide details on its users number very often, but in January independent Twitter account tracker Twopcharts estimated that Twitter would reach 500 million registered users based upon their research. Read more: Twitter Approaching 500 Million Users
‘We’ve partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. will be invited to try this new advertising solution before anyone else, and American Express will give $100 in free advertising to the first 10,000 eligible businesses to sign up.” Read more: Twitter Gears Up For Small Business Advertising Starting March
Google suggests about 300 different brand accounts across categories like Entertainment, Music, News, Politics and Sports at Google + sign-up and thereafter. The suggestions list can also be seen by existing users at this URL: plus.google.com/getstarted/follow — Google+ Suggested Users Get 10,000 New Followers Per Day, But Are They Real?
Most social media accounts are fake or empty – Increasing numbers of studies of social networks point to much smaller numbers of real and active users — sharply reducing the value of the platforms, and social media marketing. Read more: The hollow emptiness in social media numbers – most accounts are fake or empty