Your older posts won’t be getting as many visitors as they could with a little promotion. Here are some ways of drawing attention to older posts on the front page of your WordPress blog to promote a fresh flow of traffic to your older content.
If you have being blogging regularly then you will have an archive of articles that are no longer on the front page of your WordPress blog. The WordPress.com Top Posts Widget displays your most popular posts as of the last 48 hours. The Top Rated Widget displays which of your pages, posts, and/or comments have the highest ratings. But the posts you may want to call reader attention to may not be among them. What to do if they aren’t?
It’s easy to post a link in a text widget in your WordPress blog’s sidebar that when clicked will display a random post found in your blog. You can use anchor text or not. Simply place the code into a text widget and display it at the top of your blog’s sidebar for reader convenience. But did you know that the random post URL can be linked to an icon (image) of your choice? Click the section heading above to find the brief tutorial.
2. Specific post text link or image link
It’s equally easy to post a link in a text widget in your WordPress blog’s sidebar that when clicked will display a specific post found in your blog. Once again you can use anchor text or not, and you can link the post to an image or not.
Try a colored background or bordered box in your text widget to make it stand out.
Have some fun with fonts by changing font colors in text by page using the #4 icon (Select text color – change the text color) in Row 2 the Visual editor. Or change font families, colors and size in text by coding into the HTML editor. Or try ☛ Calling Attention to a Featured post ☚ by using special characters in your text widget.
Use a draft post you will later delete to create your text widget content. When it’s al exactly the way you want it in the draft post, copy the code from the HTML editor, paste it into a text widget and display it at the top of your blog’s sidebar.
3. Sticky posts
You can mark a post as “sticky” by checking the option that says “Stick this post to the front page” in the Publish settings on any post. Sticky posts are best used for short and temporary notices, so consideration you may want to keep in mind is length of the post. I recommend splitting the content by inserting the Next Page (Pagination) tag.
- Open the post you wish to edit.
- Locate the Publish box on the right hand side of the screen
- Edit the ‘Visibility’ link to make more options appear
- Select ‘Stick this post to the front page’
- Click ‘OK’
- Click ‘Update Post’.
A small selection of themes have special features that can be easily used for the purpose of showcasing a link to an older post you want to feature. Click the second link in the section heading above to find the themes with these special features.
5. RSS Widgets
We assign categories and/or tags to posts and WordPress blogs have multiple RSS Feeds including RSS feeds for Categories and Tags. You can create a special Category or tag for ‘Featured Posts’, edit the posts in question and assign the Category or Tag to them. Display your Featured Posts Category RSS Feed in a RSS widget in your sidebar so readers can to subscribe it.
Pages don’t usually have a date in the URL like posts do and you can’t assign categories to them. But you create a page and add a list of links to call attention to specific posts. I have included a Popular Posts page in my custom menu, to view it click the section heading above.
I’d love to hear what you readers think of these 6 easy ways for drawing attention to older posts on the front page of your WordPress blog to promote a fresh flow of traffic to your older content. I’d be delighted if you shared any additional ideas as well.