An easy way to gauge your own or another’s personal influence on Twitter or Facebook, or other social media sites is to check the Klout score. It’s a numerical rating of social media influence, based on activity and that includes everything from comments to shares to number of followers.
Not long ago I joined Klout and my score was increasing nicely, until I became involved in a two month long major project with my husband. Working with him severely cut into my blogging and social networking time, and my Klout score descended accordingly. I expected it would and it didn’t disturb me at all that it did because I’m not a marketer.
Klout announced a new algorithm awhile back that had a dramatic negative affect on scores of thousands of members. Some were shocked to find that Klout collects user data from social media users on Facebook and Google Plus, even if they never opted into that data collection on Klout. The rush to delete Klout accounts followed.
If you haven’t yet read Rich Becker’s take on this I do recommend it.
You all know the story, because it’s all very true — there are plenty of marketers who dream of the day that they can give us all scores. It would make their lives easy, terribly easy you see: if they could base who gets what for which price or what fee. — Copywrite, Ink.: Scoring Social: The Rise And Fall Of Klout.
If you haven’t read what Lize Strauss has to say I recommend her article as well:
Danny Sullivan published: How To Get Your Profile And Data Completely Disconnected From Klout