Earlier this year I visited Quantcast and saw that data I wanted access to was not available to me. I knew that as all WordPress.com hosted blogs are monetized and that they were also Quantified, as the Quantcast HTML code is inserted into our blogs by Staff. I emailed Quantcast and officially requested that my site be Quantified and the data be displayed.
A week later that was done and while visiting my page I noticed an offer. As I wanted to stay in the loop on Quantcast news and updates I accepted the offer by signing up for the monthly newsletter and I’m glad I did.
Quantcast is a free media measurement, web analytics service that allows users to view audience traffic for millions of sites the world over. Every month Quantcast directly measures more than 200 billion requests for Internet content. — Blogging Metrics: Getting Quantified
Today I received a Quantcast newsletter that contained some interesting news:
Download your Data!
You can now download audience data for your web properties in CSV format. This includes all report information you see when you sign into Quantcast, including traffic, traffic frequency, demographics, geo, business and affinities. To start, sign into Quantcast and click the Download button to choose the data you want.
Every month, millions of people use Quantcast reports to get crucial measurement insights into web audiences. Quantcast reports differ a bit from traditional web analytics, as they focus on audience composition (though you can view traffic data as well).
Getting Quantified Overview
*Note that WordPress.com bloggers cannot and do not need to insert the HTML tags referred to in the video below. They have already been inserted into the pages of our blogs by Automattic’s Staff.