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2011 State of the Blogosphere Survey

Every year, you help us make State of the Blogosphere the most comprehensive resource for bloggers, and about bloggers. The 2011 survey is live, and your input is critical.

Since 2004, Technorati has been tracking the Blogosphere through our State of the Blogosphere study. The goal of the study is to create a complete snapshot of the activities and interactions that make up the Blogosphere by asking you, the bloggers, to share some information about your habits. The survey includes questions like how, when and why you blog. Is this a side business, full time job or something you do for fun?

We’d love for you to share some information about blogging as your passion or your profession, that we can then share back with you, the bloggers, and everyone who is interested in you. It should take just 15 minutes of your time.

The more responses we get the better the data we can deliver to you, so please share this link with other bloggers.  Look for the full study on technorati.comon Monday, November 7.

Highlighted findings for 2010 included:

  • 64% of bloggers say they are treated less professionally by brand representatives than are the traditional media
  • 33% of bloggers have worked within traditional media
  • Nearly half of non-corporate pro bloggers write about brands
  • 1/4 blogers post product or brand reviews monthly
  • 1/5 bloggers post weekly
  • 90% say it’s important that advertising on their sites aligns with their values
  • 71% only write about brands (or products from brands) of whose reputations they approve
  • 1 in 3 bloggers boycott products

Related posts found in this blog:
State of the Blogosphere Survey 2010
Blogging Experts: Are You One?
Blogging and Demographic Groups
Silver Surfers: The New Social Networking Wave

8 thoughts on “2011 State of the Blogosphere Survey

  1. I have had a go at this survey, but it has some flaws that make it impossible to answer the questions, twenty minutes later and I have given up and shut the window.

  2. As a semi-new blogger, I stumbled upon your site. Some nice ideas in here! I think I’ll hop on over to the survey, put newbie views in.

  3. With so many bloggers out there it’s hard to believe that 1/5 update daily… That’s alot of competition lol! Other than that, I guess it just goes to show you how much power blogs can have over the success or failure of a product…

  4. If one runs a business, then it is helpful to have both a formal website AND a blog. The website allows the entrepreneur to communicate non-time dependent iinformation about their mission, products and services. A blog add-on allows the company to quick update it as an online newsletter that is easy to read. Facebook is not the best for this because….it doesn’t allow wide open access for searching content or I should say, FB doesn’t allow full-fledged articles with beginning, middle and end to be published and made searchable later on. FB demands a user must subscribe to FB.

    So it’s important for marketers to see if the blogger has allied, complementary website in addition to the blog. However some blogs have become slick to standalone as a website.

    It is not really the technology that marketers should pay attention to the blogger’s words, but the credentials of the blogger. But even if it’s just a blogger mouthing off with no expertise on the blogged subject, a company does need to be aware and proceed to continue to be positive in how to respond but not allow themselves to be baited by a tin-pot, ranting blogger.

    This blog: has a matching website which is purely for abit more formal information and for conference registrants. There was a blogger who had no expertise in building cycling infrastructure, doesn’t have any paid job in the industry that we are covering, etc. who ranted abit about one of our content pieces. He also lied abit by misrepresenting his home city (Toronto) where I lived for many years and still visit.

    So the best things to do now is that we just have to acknowledge his rant ( last spring) and move on.

    An example how it is better to focus not on the blog technology, but on the credentials of the blogger and their real experiences with the subject that they pretend to be expert and have no financial consequences for what they say…but may have financial/reputation consequences for a company.

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