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Bing Webmaster Tools for SEO

bing logoWhat’s new in the updated Bing Webmaster Tools? Lots.  Bing’s new user interface design adds new ways for  searchers to find information they want more quickly and easily.  Here are some of the major features and improvements Bing Webmaster account users will see:

  •   Crawl delay configurable by the hour –  Control when and at what pace Bing crawls your website
  •   User and role management –  Control who can access your Bing Webmaster account and what functions they can use
  •   Index Explorer – Improvements to reliability and how fast data appears in your reports.

Reduced machine footprint
Stability and failure detection
New sites will have Index Explorer data the moment they sign up

  •  URL Normalization – Manage which URLs from your site Bing holds in its index
  • Deep Links Management – Manage which deep links are shown for your website, when your domain is selected

Bing Webmaster self-help guides and how-to documents

The  updated and enhanced features of Bing Webmaster Tools are backed with  over 40 very detailed self-help guides and useful how-to documents. The self-help documentation and videos include information on controlling your site in Bing’s index,  link building, canonicalization, redirects and  new rich snippets implementation at the newly launched partnership site . 

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural  (organic  or algorithmic) search results. Usually, the earlier a site is presented in the search results, or the higher it ranks, the more searchers will visit that site.

Bing Webmaster Tools aim to help webmasters optimize their content by showing them how Bing crawl and indexes their site, and by seeing the rate users click through to their pages from Bing results for diverse array of search terms.  Here’s a list of some if the  self-help guides and how-to documents:

  • Using Bing Webmaster Tools
  • Webmaster Tools Data explained
  • How to perform Link Building
  • Removing or blocking pages from our index
  • Search Engine Optimization (SEO) guidance
  • Managing URL parameters
  • Implementing Rich Snippets (
  • Managing Canonicalization (duplicate content)
  • Using the <rel=”nofollow”> tag
  • Managing redirects
  • 404 page management
  • Rich Media and Search

Optimizing for Bing

Bing recommends site owners focus  more on On-Page SEO rather than on Off Page SEO. Webmasters are encouraged to work on the quality of their content and site architecture. Here’s list of things you should be thinking about when starting to optimize your site.

  1. Verify your site and make sure BingBot is allowed to crawl your site.
  2.  Check your HTML code. Be sure that all paired tags are closed, and that all links direct to the correct page, and use W3C Markup Validation Service.
  3. Keep your URLs simple and static, as complicated URLs are difficult to index as link destinations, andURLs that don’t change are readily indexed and eaily remembered by readers.
  4. Use a broken links checker. If your blog contains broken links, BingBot won’t index your site effectively and fewer visitors will be able to reach your content.
  5. Only use text and links that are visible to users.
  6. Do not use techniques, such as link farms, to artificially increase the number of links to your site.
  7. Do not attempt to increase a webpage’s keyword density by adding numerous irrelevant words and or tags.
  8. If you move any page be sure set up the original URL to redirect people to the new webpage. (301 permanent or temporary 302)

If you don’t have a current account, you can easily sign-up and register your site to begin using the new Bing Webmaster Tools.

Bing Webmaster Tools – Sign in and view how Bing handles your site, validate ownership, analyze statistics and see who links to you.

Bing Webmaster Toolbox to see the new features in your account, and to access the new content.


I received my email from Bing earlier this month and what I have read has been very informative.  Have you explored Bing’s Webmaster Tools collection yet?

15 thoughts on “Bing Webmaster Tools for SEO

    • Hi Kathy,
      That is the draft post I was working on. Yesterday I accidentally clicked the publish button – oh no! I immediately made the post private and I’ll finish it and publish it later today.

  1. Pingback: If Rudyard Kipling were blogging today « Letters Home

  2. I have a webmaster account with Bing and all my blogs (6 of them) are registered. I hardly get any noticeable traffic from Bing. May be it is yet to catch up in India. UI at Bing is good though.

  3. Doubt it will ever be better than Google Webmaster Tools. Bing is always playing catchup.

  4. Hey TT!

    Reading through the article, it would seem that Bing Webmaster Tools has a more comprehensive and more effective approach to SEO compared to Google Webmaster Tools. I’ve never signed up for Bing Webmaster Tools since my target readers don’t really use it (they’re more reliant on Google). However, I feel tempted to try it out anyway.

    By the way, nice new switch on the blog theme!


    • I am busy with company right now but on the side I have been reading the Bing documentation and finding it to be very informative and helpful. I’m about to switch themes again because though Twenty Eleven looks good on the blog the HTML valdiator produces 48 HTML errors and 11 warnings that Staff need to address.

  5. I noticed there were a few changes the last time I signed in, but I haven’t really explored the changes. I didn’t get an email! I feel totally irrelevent to Bing now! LOL.

    I’ll have another look with your article in mind.

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