Almost a year ago now on April 28th, 2010, WordPress.com Editorial Czar, Joy Victory announced the introduction of Freshly Pressed and presented Five Ways to Get Featured on Freshly Pressed located on the front page of WordPress.com.
Each weekday, we select about ten new blog posts for the Freshly Pressed …
FoodPress pops up
On November 1st, 2010, Joy Victory announced the introduction of FoodPress, a partnership with a publishing company called Federated Media. The Get Featured page reveals having your post featured on Foodpress is based on Five Ways to Get Featured on Freshly Pressed.
Each day, FoodPress features snippets of [food posts published on wordpress.com blogs] posts …
PopPressed starts popping
There was no announcement made on the offical WordPress.com community blog, but on March 3, 2011 PopPressed a new site powered by WordPress.com was launched. The information on site reveals it’s another partnership with Federated Media. And getting a post featured on PopPressed which focuses on style, sustainability, arts, and culture is based on Five Ways to Get Featured on Freshly Pressed. The site lacks an About page so I’m not clear if the featured content is limited to posts published on WordPress.com blogs or not.
EcoPressed another partnership pop-up
There was no announcement made on the offical WordPress.com community blog when on March 8, 2011 a new site powered by WordPress.com called EcoPressed was launched. Unsurprisingly, the information on site reveals it’s yet another partnership with Federated Media. And the information on the Get Featured link is based on Five Ways to Get Featured on Freshly Pressed. However, the site is not limited to featuring only posts published on WordPress.com blogs.
Each weekday, we update EcoPressed with the latest and greatest posts from WordPress bloggers focusing on environmental topics like clean tech, renewable energy, and eco-friendly innovation, along with posts from other independent green thinkers from across the Web.
Traffic but no income splitting?
What these new pop-up partnership sites aim to do is drive traffic to blogs and presumably they make income from advertising sponsorships and/or affiliate schemes.
Given the new features for social networking that have been introduced, it feels like WordPress.com may be going in the direction of building a social networking site. In the WordPress.com Terms of Service we are told we own the copyright to our content, but do note that as justjennfer pointed out regarding the response to the introduction of the reblogging feature, we have no say in how our content is redistributed.
I’ve thought again and again about why the copyright issue of Like/Reblog hasn’t been addressed. Here’s why:
By submitting Content to Automattic for inclusion on your Website, you grant Automattic a world-wide, royalty-free, and non-exclusive license to reproduce, modify, adapt and publish the Content solely for the purpose of displaying, distributing and promoting your blog.
Effectively this means that if you’ve signed up to blog on WP.com, you’ve signed away your right to control the redistribution of your content, copyright notice prominently placed on your blog or not. — Customer Dissatisfaction
Some questions that arise are:
1. Are the FoodPress, PopPressed and EcoPress sites being VIP hosted by WordPress.com?
If they are then they are allowed to run advertising and make an income from it and from affiliate schemes.
2. Are the FoodPress, PopPressed and EcoPress sites being free hosted by WordPress.com?
If they being free hosted by WordPress.com, and have they been accepted into the AdControl Program this enables them them to split advertising and affilate income with WordPress.com.
3. Aside from benefiting from an inflow of traffic that leads to bragging rights, and may result in new readers, an uncharacteristic inflow in traffic tends to produce a high bounce rate, so what else may the free hosted WordPress.com bloggers, who have their posts featured gain from the featuring?
4. There are many types of WordPress.com blogs. How many other Federated Media and WordPress.com (Automattic) partnerships are in the works?
Federated Media develops programs and products that help brands engage in those conversations and host their own dialogues with current and potential customers. As we’ve grown to have offices across North America and represent a larger number of partners, that basic principle continues to describe our business. See also > Marketers
Moments ago, our partner John Battelle and the team at Federated Media launched the beta of ExecTweets, a new service for folks to find and follow business execs on Twitter. It’s an interesting model, essentially a lens on Twitter that’s further organized by specific industry, like tech, media, healthcare, etc. — Federated Media launches ExecTweets
I’m wondering how many of my readers have had their posts featured on FoodPress, or PopPressed or Ecopressed and would appreciate hearing feedback from those whose posts have been featured. I don’t know what to think. I’m wondering what my readers think about these partnerships with Federated Media that have led to WordPress.com popping up all over.
Updated with links to related forum threads
How to get rid of “poppressed”
strange things poping up
Unacceptable Spamming BY WordPress
The Other “Poppressed Ads” Problem – The Shock of Seeing Actual Ads