Most blogs draw the vast majority of their traffic from search engines, so this is a crucial area to spend time and effort on. If you have a new blog don’t be surprised if you can’t find it on Google or on Yahoo or Bing immediately. OMG! I can’t find my blog on Google has ten tips for verification and expediting the discovery process.
Every search engine optimization (SEO) strategy begins with the basics: search engine friendly site design and architecture, keyword research, content development, and link building.
Before you can get your pages to rank for your targeted keyword phrases, you need to be sure that the search engines can first find them, and second decipher them. This goes back to making sure that you have a strong, search engine friendly website architecture. You do this by ensuring your links are properly navigable. The navigation of your site must have a properly established hierarchy, and your content needs to be readable. — SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask)
Below are six brief summaries of resources all bloggers can use to obtain information ont the performance of their site from a search engine standpoint and learn how to manage it effectively.
Webmaster Guidelines provide general design, technical, and quality guidelines and detailed tips for creating a Google-friendly site. Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google and on the internet.
Webmaster resources help you with site crawling and indexing questions, introduce you to offerings that can enhance and increase traffic to your site, and connect you with your visitors.
Google for Webmasters Tutorial: Intro to Webmaster Central
- Google webmasters account
- site verification
- Webmaster tools
Google for Webmasters Tutorial: Discoverability
- how Google can find your site
- the value of backlinks to your posts re: natural linking pattern & getting indexed quickly
- XML site maps
- privacy settings
Google for Webmasters Tutorial: Crawling and Indexing
- optimizing image ALT text
- graceful degradation
- optimize titles and description for each page on site
- duplicate content
Google for Webmasters Tutorial: Ranking
- relevance and importance
- pagerank still plays a significant role
- natural linking strategy
- webmaster violations
Google Search gives you insight on how Google views your site. You can enter the following commands into the Google search box and replace example.com with your website URL to obtain specific information.
- site:example.com The results display the pages Google has indexed on your site.
- link:example.com The results display all the sites linking to your site. Note that you can also track the total number at the top to see if links are increasing or decreasing.
- cache:example.com The results display the cached version of your page that is seen when a person searching clicks the cached link under your site information in a Google search. The date and time the information was cache is displayed on the top of the page. There is also link to view the text only version of the page will display the version as the Google crawler (Googlebot) sees your page.
- related:example.com The results display a list of sites that Google has determined is similar to yours. Note that the quality of similar sites does not impact your ranking or how your site is indexed.
Slurp collects documents from the Web to build a searchable index for search services using the search engine. These documents are discovered and crawled because other webpages contain links to these documents. The section about Yahoo search ranking is informative as is the section on learning how to use Site Explorer to look up backlinks.
As part of the crawling effort, the crawler takes robots.txt standards into account to ensure that we do not crawl and index content from pages that you do not want to be included in Yahoo! Search results. If a page is disallowed to be crawled by robots.txt standards, the crawler does not read or use the contents of that page.
Here you gain access to all the information webmasters need about using Bing, including how MSNBot web crawler scans websites and indexes content for searching. Use the Bing™ Webmaster toolsto improve your site’s SEO, submit your sites and XML-based Sitemaps to Bing, get data on which pages of your site have been indexed, backlinks, inbound links and keyword performance. For information about improving your website’s ranking, see Guidelines for successful indexing.
I’m curious to know is which search engines and resources my readers are using. I’m also wondering what your experience has been with the resources I listed above.
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