New blogs are being created every day by bloggers who assume “build it and they will come” and likewise assume “post it and they will come“. I’m sorry to say that isn’t the case. There are no shortcuts when it comes to creating a blog centered community by means of creating a flow of organic (unpaid) traffic to your site and encouraging commenting that results in regular readers/commenters/subscribers.
Never lose site of the fact that it is content that attracts readers to your site and keeps them coming back – high quality, original content. It’s the blogger’s ability to promote their content that creates traffic flow, and it’s their ability to initiate and sustain discussion that leads to building a blog centered community.
Those who do not have good writing skills or who are not blogging in their mother tongue but in English will find the tips and links in this article ESL and Blogging to be helpful. Those who wish to improve their spelling, grammar and other writing skills will find some tips and tools in this blog such as:
To attract an initial traffic inflow of organic traffic that will hopefully convert into regular readers and subscribers, new bloggers, who have good writing skills need to focus on:
- Learning and understanding SEO (search engine optimization) and applying optimization to blog post titles, sub-titles, keywords, as well as to keywords in the text which naturally occur in any written language.
- Mastering use of the blogging platform that matches their goals. WordPress.COM support documentation; WordPress.ORG documentation.
- Choosing a niche and staying with it.
- Cultivating relationships with other bloggers and particularly with bloggers who have blogs in the same niche.
There are 10 standard tips to get traffic that you hear over and over again in the blogosphere. Interesting content is an attractor and in blogging content is king but promotion is queen.
2. You need to get a Google webmasters account and verify your blog ownership with the major search engines. Then you need to structure a reader friendly and search engine friendly blog and posts by learning how to apply basic SEO (search engine optimization) techniques.
3. You need to build an archive of high quality original content and keep adding to it. By effective use of keywords, keyword phrases, Categories and Tags your content will begin to draw organic traffic from search engines after it has been indexed and made available to potential readers, who are using search engine to locate specific content of interest to them.
4. Consider publishing pillar posts AKA flagship content that will showcase you expertise in your niche so you can build authority in that niche. Then you must keep building on that foundation by updating frequently with new posts containing informative and engaging content in order to hold reader interest.
5. You need to learn how to promote your content effectively through social media like Twitter, and social networks like Facebook, etc., and on RSS feed sites, thereby encouraging other bloggers to visit your bog, read your posts, comment, and backlink to your posts in posts of their own.
6. Next to securing traffic from search engines it is relationships that you create with other bloggers that is where your blog traffic will come from. You need to locate similar blogs to your own by using search utilities in all social media sites, social networking sites, directories and sites that are devoted to that purpose and provide free tools you can use. Then you must read posts on those related blogs in the same niche and comment, comment, comment. Once you have made contact and connected you need to form supportive relationships with other bloggers in order to create a blog centered community around your own blog, while also helping them to build blog centered communities around their blogs.
7. You will need to join online forums and online user groups within your niche in order to expand your contacts and create relationships with an expanding number of fellow bloggers. You need to have enough information, self-confidence, and goodwill to be able to make a valuable contribution to those communities, rather than developing a reputation for dropping signature links, and/or begging for others to visit your site, and/or begging others to include your blog on their blogrolls. In other words, you must be prepared to lurk and learn the territory prior to posting, and then give, give, give before you expect to receive.
8. You will need to encourage your readers to comment on your posts by the way you structure them and you must respond to comments received ASAP after approving them. Then you will need to carry through by visiting the blogs of those who honored yours with a comment by doing the same for them. You will also need to pay close attention to what your blogging friends publish, so you can backlink to their content when it’s related to the content in your new posts.
9. You need to consider participating in blog challenges in your niche, consider setting up micro-blogs aimed at directing interested readers to your main blog, without creating duplicate content.
10. When invited to do so, you need to consider becoming a guest blogger on blogs with a higher PageRank then your own blog has.