What Google Caffeine means to business bloggers, and in fact all bloggers, is that having fresh content on your blog is more important to your business than ever before. If you do keep your content (web presence) fresh, then you will have a distinct advantage over your competitors. This change is a welcome one that content king, relevance being primary, and timeliness being of the essence.
What is Google Caffeine all about?
The How Search Works video below provides a good explanation of how it all works. The search robots now operate constantly in order to maintain the database that powers Google’s search engine, and newer content is given priority over similar older content.
“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”
How will Google Caffeine impact business blogging?
“Blogging is a great way to show people the human side of your company and provide information to customers and visitors. Blogging is also much lighter-weight than a press release. The only time I’d refrain from blogging is if you don’t anticipate updating your blog very often. If you only do a blog post every year or so, it makes your site look more like a ghost town than a vibrant community.”
How Search Works
This post is being made as an update with new information of an earlier post titled Business: Blog, Website or Both?
5 Blog and Website Differences
(1) The main difference between a blog and website is the communication style. A website is a noticeboard communication style. A blog is designed for interactive communication.
(2) Blogs encourage conversation, websites do not and that’s why businesses with websites are adding blogs, and sometimes forums and wikis to them for complaint handling, customer feedback purposes and for collaborative purposes.
(3) Blogs publish current news with date and time stamps, most websites do not. The information most websites provide is static, rarely updated, and the sites are often poorly maintained.
(4) Blogs have RSS feeds, websites ALONE do not.
(5) Usually but not always, blogs rank higher in Google and as “freshness” is extremely important when it comes to content appearing in the SERPs since Caffeine was introduced.
Google Comparison tool
Search Google & their new sandbox version Google (Caffeine) at the same time and compare results on one single page. See what this new version of Google offers. Some noticeable points is you will see that the rendering speed is reduced. This sandbox is no longer necessary and has been retired. More about the changes can be read on the Google webmaster blog post or on an article by Matt Cutts.