Business Blogging, Freshness, Indexing and Google Caffeine

cup and spoonWhat Google Caffeine means to business bloggers, and in fact all bloggers,  is that  having fresh content on your blog  is more important to your business than ever before.  If you do keep your content (web presence)  fresh,  then you will have a distinct advantage over your competitors. This change is  a welcome one that content king, relevance being primary, and timeliness being of the essence.

What is Google Caffeine all about?

The How Search Works video below provides  a good explanation of how it all works. The search robots now operate constantly in order to maintain the database that powers Google’s search engine, and newer content is given priority over similar older content.

Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”

How will Google Caffeine impact business blogging?

“Blogging is a great way to show people the human side of your company and provide information to customers and visitors. Blogging is also much lighter-weight than a press release. The only time I’d refrain from blogging is if you don’t anticipate updating your blog very often. If you only do a blog post every year or so, it makes your site look more like a ghost town than a vibrant community.”

How Search Works

This post is being made as an update with new information of an earlier post titled Business: Blog, Website or Both?

Excerpt:

5 Blog and Website Differences

(1)   The main difference between a blog and website is the communication style. A website is a noticeboard communication style. A blog is designed for interactive communication.

(2)   Blogs encourage conversation, websites do not and that’s why businesses with websites are adding blogs, and sometimes forums and wikis to them for complaint handling, customer feedback purposes and for collaborative purposes.

(3)   Blogs publish current news with date and time stamps, most websites do not. The information most websites provide is static, rarely updated, and the sites are often poorly maintained.

(4) Blogs have RSS feeds, websites ALONE do not.

(5) Usually but not always, blogs rank higher in Google and as “freshness” is extremely important when it comes to content appearing in the SERPs since Caffeine was introduced.

Google Comparison tool

Search Google & their new sandbox version Google (Caffeine) at the same time and compare results on one single page. See what this new version of Google offers. Some noticeable points is you will see that the rendering speed is reduced. This sandbox is no longer necessary and has been retired. More about the changes can be read on the Google webmaster blog post or on an article by Matt Cutts.

Matt Cutts Announces Google Caffeine Live

Google Caffeine is fast, real fast

Google caffeine indexing test

4 thoughts on “Business Blogging, Freshness, Indexing and Google Caffeine

    1. Hi there Baxter,
      It’s so good to see your avatar. It’s also good to hear that you found the article useful. Do note that this is now the way things are. This is how Google works now that Caffieine has been introduced. If you want your posts to be in those results then publishing frequently is key for us all, whether or not we may think of ourselves as being competitive.

  1. Hi Jean,
    Thanks for sharing your experience and your observations too. I really appreciate the thoughtful comments I get from you. I’m with you on this:

    What I do want out of Google as a blogger and user, is that new Internet content be indexed at least within 1 hr. or so. Not in several days. That’s for sure!

  2. I only took time to watch 2nd video clip which was informative. lst one was too mushy-wandering and not reproduced as well to hear comments, so I didn’t finish watching it.

    Hmm. Google Caffeine sounds like a convenient marketing brand for in essence, Google’s improved SEO and faster indexing to incorporate blog content, etc.

    So I tried searching for references to 2 articles that I wrote and were posted within the last 72 hrs. (most recent was 24 hrs. ago) on a WordPress public blog that gets high Internet traffic worldwide (Tourism Vancouver). I used part of the article’s title. It was a non-competitive phrase.

    Yes, of course the original articles appeared at the top of search results (as I expected for any top quality search engine), plus some tweet messages.

    But more confusedly, Google Caffeine seems to have pulled up splogs (bad) and other sites which had search engines trawling for specific topics. USA Today rightfully pulled up the article to match a city mentioned in one of my articles. Whereas Huffington Post (I was stunned!) seemed to have it somewhere on their site but I wasn’t sure where. Well, anyway at least I knew Huffiington Post covered Lance Armstrong, the infamous Tour de France rider.

    Unless a person in business is researching their competitor on a regular basis which means one has to have a person in a firm/organization where part of their job is dedicated to this type of competitive search intelligence, I’m not sure if instant indexing is that critical.

    What I do want out of Google as a blogger and user, is that new Internet content be indexed at least within 1 hr. or so. Not in several days. That’s for sure!

    The problem I see evolving now is more the increasingly difficult situation that this places on established news media (newspapers, tv, radio) and professional journalists: they are sometimes competing against citizen writers/ordinary bloggers on a breaking news. So the professional journalist is now under serious time constraints, more than ever before. More than ever before, the professional journalist/magazine writer must protect their innovative ideas/angles until it’s published.

    I feel very much for that profession these days. Yet we need them to continue to research their subjects strategically, stand as examples of excellence in writing and thinking because blogsphere and Internet is moving very fast and is getting awfully crowded with all sorts of distracting content, viewpoints and voices.

    Google Caffeine or just fast content indexing, just ramps up the competition for them.

    As for me as a blogger, I just need to be aware that my content might be associated in the strangest places, all of it beyond my control. So the more people understand about splogging, etc., the better.

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