Creating importing tools is one thing but dissing your competition is another. Depending on your point of view the Posterous strategy for marketing their micro-blogging platform has either stepped up or slid way downhill.
The current focus on negative advertising is gagging many bloggers, who have blogs on multiple blogging platforms including Posterous, and who aren’t impressed by the direction the Posterous advertising has taken, nor with the amount of spam they are receiving.
Nabbing from Ning
On Jun 22, 2010 Leena Rao of Tech Crunch published Posterous Targets Ning In Massive Switching Campaign. Who Is Next?
For the next 15 days, Posterous will announce a different service daily that will allow you to transfer your account, blog, videos, images and more over to the simple blogging site for free.
Two days later Darnell Clayton, of the Blog Herald published Posterous Slanders Tumblr . Belows is an excerpt from his Editorial where in he addresses each of their claims to see if any of them have any merit and most don’t, which makes Posterous’s attempt to portray Tumblr as “public only” as ridiculous.
As you can see from the graphic above, Posterous also indicates that Tumblr lacks “real comments” and privacy features, as well as a decent email-to-post feature (something that is considered standard for most blogging platforms).
Taking on Twitpic
Then on Jun 29, 2010 MG Siegler of TechCrunch published Twitpic Blocks Posterous’ Import Tool; Out Come The Lawyers
Tumblr and Posterous are the two most prominent microblogging post media sites that make blogging, which for some amounts to reblogging, easier. Both were launched within six months of each other and Posterous started later than Tumblr.
Touted as a new microblogging platform that was the dead simple place to post everything ~ just email us ~ Posterous began by requiring a sign up as one would expect. But now there is no sign-up required to use their service and the word seems to have gotten out to spammers. Now that Posterous has opened the doors and the spammers have slid in I’m hearing reactions form sincere Posterous members (real bloggers) like damn them ! in the very high decibel range.
Spam, Spam and More Spam
Here’s an example:
I’ve recently been receiving a ton of spam on my self-hosted blog from Posterous. (I purposely did not link to them here because I’m not going to give them an incoming link now that they have joined the dark side.) I went to their site, and noticed that they now require no registration or signup to use their service apparently, and the word seems to have gotten out to spammers. — New origin for spam comments
- Do you have a Posterous blog?
- If so what’s your response to the negative advertising campaign and to the spam?
- If you don’t have a Posterous blog then does this negative advertising campaign make you want to get one?