Protect Your Intellectual Property: Develop a Strong Brand

World Intellectual Property Day imageApril 26, 2010 marks the 10th anniversary of  World Intellectual Property Day. Celebrations for this year’s edition of World Intellectual Property Day will revolve around the theme “Innovation – Linking the World”.

During the entire month of April, the Canadian Intellectual Property Office will raise IP awareness within the education sector and among small and medium enterprises (SMEs).  CIPO’s Outreach team will offer IP networking opportunities and presentations nationwide.

World Intellectual Property Day Aims

The aims of World Intellectual Property Day are:

  • to raise awareness of how patents, copyright, trademarks and designs impact on daily life;
  • to increase understanding of how protecting IP rights helps promote creativity and innovation;
  • to celebrate creativity, and the contribution made by creators and innovators to the development of societies across the globe;
  • to encourage respect for the IP rights of others.

Canadian Intellectual Property Office Activities

An inventory of activities planned for World Intellectual Property Day 2010 has been compiled and listed in the Intellectual Property Day Calendar of Events.

Small Business owners in British Columbia may be interested in registering for and attending workshops on Saturday, April 17, 2010 in Vancouver.

This two part workshop is designed to teach you how to protect your creative intellectual property and help develop a strong brand.

The morning Intellectual Property – Protecting Your Art Business portion of the workshop focuses on the legalities of protecting your creative innovations and ideas.

The afternoon Brand Positioning for Your Arts Business portion of the workshop focuses on your vision and brand positioning in the marketplace to ensure a consistent business message. Registration link.

Beyond the Flash: Protecting Your Work

Beyond taking photographs, photographers need to know about licensing their work and how to properly prepare contract agreements. While there are some basic terms relating to licensing, there are as many different licensing situations as there are photographs. Understanding the legal considerations will help you be aware of more complex and customized terms as you
endeavor to license your images.

Catherine McLaren and Eugene Lin of Kiss My Flash Photography in Vancouver have been in operation since winter of 2009. Eugene shares how they manage to monitor the reoccurring problem of improper usage and licensing of photos. …

Jennifer Marles, an associate lawyer of Vancouver‐based intellectual property law firm, Oyen Wiggs, Green & Mutala LLP, observes that photographers are responsible for monitoring any potential infringement of their copyright, and also for enforcing the copyright by way of a court action if there is any infringement.

“The Canadian Intellectual Property Office does not enforce copyright. If a photographer believes her copyright has been or is being infringed, she should contact a lawyer who is knowledgeable about copyright law to help identify potential ways to address the infringement,” says Jennifer. “Because the government does not enforce copyright, the onus is on the photographer to take steps to do so.” Source: PDF file

Related posts found in this blog:
What is copyright?
Copyright basics for bloggers
How to copyright your digital works
Protecting your images online from theft
Copyright: Fair Use Limitations
Splog Off! Dealing with content theft
How to Become a Better Blogger 4: Essentials
How to Become a Better Blogger 7: Brand Evolution

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6 thoughts on “Protect Your Intellectual Property: Develop a Strong Brand

    1. @Ji
      I follow your blogging and you follow mine. We send each other very best wishes and all is good between us. No rewards required you little twinkletoes you. :)

  1. Some great info on a complex and murky subject. Following some of the links, I especially enjoyed the Copyright Do’s and Don’ts, and the tips on Watermarking software and tools.

    Speaking of intellectual property, that’s one large brain you have there, TT!! Many thanks for sharing.

    Cheers, Mark : )

    1. @Mark
      Thanks for the positive feedback. I also liked the do’s and don’t of copyright. I don’t know where you live or what’s planned for World Intellectual Property Day there but here in Canada some excellent events and opportunities are planned. I hope the same kinds of events or similar ones are available to you as well.
      Cheers :)

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