Matt Cutts on How Google Search Works

The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Here’s how it all works.

How Google Search Works

Updated: How Google Social Search works

Related posts found in this blog:
Blogging Resources: Search Engines
Blogging Tips: Tag to Increase Traffic
YouTube and Google Tips from Matt Cutts
What factors influence video results in Universal Search?

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10 thoughts on “Matt Cutts on How Google Search Works

  1. TT, there are some directories who have insisted that I give them a link via a logo for my blog to be listed. I did that because I need to be listed on directories. Would this be considered a link exchange?
    And I get your point about the overuse. I let it occur naturally and as the subject of my blog is just one, I just try and use different words. For example different words for personality, instead of using the same word.

    1. In a word “yes” it’s a reciprocal link exchange and some good directories have a higher PageRank than your own blog does, or you wouldn’t consider joining them.

      Let’s peel that onion though. In a Directory your blog is listed on pages for categories and sub-categories. The links closest to the top of the 1st page of any and all categories and sub-categories page are in more valuable positions than others link juice wise, and also in a better position to be clicked when searches are done.

      If your blog is on the top of the pages as mine were right under the 5 sponsored (paid positions) on those pages in a directory I used to belong to then the reciprocal link exchange may be worth it. But if your blog is not on the front page of any and all categories and sub-categories pages it probably won’t be.

      Also note that as the blog Directory out ranks your blog in terms of PageRank, if you start a popular discussion on a forum connected to a directory to promote interest in a post you have published on your blog the discussion will outrank your blog post in Google search results.

  2. This is a very interesting video. I guess key words are the most important thing. I didn’t know about the synonyms and things like that. However I always thought the google accepted paid links. In fact I am sure they do.

    1. @Nita
      Keywords and their synonyms occur naturally in face-to-face conversations and in written communication as well. I don’t advocate over-use. If one listens to what Mat says and follows these practices http://onecoolsitebloggingtips.com/2009/08/04/basic-seo-elements-for-bloggers/ they have covered the basics.

      If a blogger writes for paid services like ReviewMe, Text Link Ads, Smorty, and PayPerPost then it’s important to understand that Google doesn’t like paid links, if you have them and if your site doesn’t indicate them with “no-follow” or, if you’re active on the Internet selling links on your site then your PR will suffer. This is well known http://www.mattcutts.com/blog/text-links-and-pagerank/

      Here’s an example: I entered a link exchange with another blogger on my personal development blog . He chose to become a Izea pay per post blogger and those kind of companies insist on embedded do-follow links to their participating advertisers in the paid posts. Well, his blog’s PageRank went from 4/10 to 0/10.

  3. Excellent video ! Thank you for sharing. I have already read many SEO tips but the video makes it more interesting and the visuals make it easy to picture the big machine behing the Google toolbar. I emjoyed learning about the way Google decides which pages results to put first by checking the keywords, their frequence in the text and in the URL. I wish I had known it 6 months ago when I started my blog!

    1. Keyword frequency and density are off-set by relevancy. Relevance is at the top of the list and use of irrelevant keywords or keyword stuffing is quickly detected.

    1. Yes and so fast to detect keyword stuffing too! Gotta love it!

      Keyword spamming is stuffing your content with too many keywords to make your site appear more relevant to the search engine crawlers than it really is. This is among the top reasons sites get banned for.

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