Updated July 27th, 2015. If you have a new WordPress.com blog, then don’t be surprised if you can’t find it on Google or on Yahoo or Bing immediately. It can take from 4 – 6 weeks or more to add any new sites, but this post contains tips for expediting the process.
A blog is a post based website designed for interactive communication. As the posts are frequently updated and appear on the front page of the site it’s very attractive to search engines.
What most people call a website is merely a page based site that functions as a one way noticeboard. As the structure is page based and as pages are for static content that rarely changes, and as pages do not have RSS feeds, and as others do not backlink to pages, it is not as attractive to search engines as a post based blog structured site is. Read The Differences Between Posts and and Pages in this post.
Any WordPress blog can be restructured from being post based to being page based – no upgrade required. For greater clarity read using wordpress to create a website. Here’s a link to my step by step post too Create a wordpress website step by step.
Whats important is the knowledge that what attracts search engines is unique content in posts (not pages) that cannot be found anywhere else on the internet. Pages are for static content that rarely changes and search engines have very little interest in pages.
What to do to get your site indexed if you are a wordpress.com blogger.
Be sure your visibility settings for your blog do allow search spider access, and you know the correct URL for your blog (Tip: no wordpress.com URLs contain “www”).
Allow search engines to index this site – This is the setting used by most blogs. It lets everyone read your blog and allows your blog to be included in search engines and other content sites.
Use ismyblogworking? to see if what you can’t find has actually has been indexed. ismyblogworking.com will now double-check if your robots.txt file has a rule that would prevent Googlebot or the other main search engines from indexing your posts. It checks each of the post links listed in your RSS feed against your robots.txt file to confirm that the search bots are allowed to fetch them. If you’ve forgotten to change your Visibility setting to allow search engines, it’ll warn you.
Set up a Google Webmasters account and verify ownership your blog with the big search engines. Note: Even if you do not verify the blog the content will be indexed by search engines so don’t feel panicky about this please.
Note also that WordPress.com automatically supplies sitemaps for our blogs to search engines – we bloggers do nothing.
Is there anything that will expedite the search engine indexing process?
It’s my belief that blogs with posts containing unique content published frequently the catches wide spread attention can definitely result in quick indexing by search engines. I also believe if you can give a “yes” answer to most of the following questions that the process of getting your blog indexed may be expedited.
(1) Do you publish original content posts frequently? Have you applied basic SEO to your posts, including using appropriate anchor text and backlinking to the posts in the most authoritative blogs in your niche, and using appropriate and relevant keywords in your post titles, subtitles and in the natural flow of the text?
(3) Do you understand how to tag and categorize by assigning only relevant tags and/or categories to your posts? The categories and tags you assign to posts are not required for SEO Purposes at all and are both treated the same way by search engines. Search engines are focused on keywords in your content. Their search spiders can detect whether or not the content actually supports the tags and/or categories assigned to a post and report you for tags spamming if it does not. Read Quick blog post tagging tips and Revisiting Keywords and Tags.
(7) Have you encouraged commenting and have your posts received a number of high quality comments? Google looks favorably upon posts that have received high quality comments, and the more of them there are the better it is for gaining search engine attention for your blog.
(9) Have any of your posts “gone viral“?
(10) Have you been a guest blogger on sites with a high PageRank and received backlinks to your blog from it?
Is there anything else I can do to attract more traffic to my blog?
It takes time and effort to build a collection of unique content, to promote it, and to attract followers. See these for Staff tips on increasing traffic:
- Getting more views and traffic
- How to get more traffic
- Traffic dos and don’ts a checklist
- Grow Traffic ebook
If you want to increase traffic then don’t listen to anyone who professes there are passive ways of doing that. Increasing traffic to a blog is hard work. If you want your blog to rank well in search engine results then that begins with creating and publishing original content posts (not pages) ie. unique content that cannot be found anywhere else on the internet. See How to Identify Your Blog’s Target Audience.
These 5 videos introduce how Google discovers, crawls, indexes your site’s pages, and how Google displays them in search results. It also touches lightly upon challenges webmasters and search engines face, such as duplicate content. See 5 Google Webmasters Tutorials.
If you are using a WordPress.com theme good SEO is a given. However, going beyond the theme what the blogger has done within that structure is worth evaluating. Whether you write informative, persuasive or controversial content learning how search engines work, and how to apply basic SEO to you content will benefit your blog as it will increase traffic from targeted readers.See Two SEO Videos for Bloggers and read also 6 Ways to Make Google Your Blog’s Best Friend and Keyword Power in the Blogging World.
Categories and tags assist on site visitors to locate all posts in the same blog that have been assigned the same category and/or tag. When you assign categories and/or tags that makes your posts discoverable within the WordPress.COM blogging environment.Finding blogs with similar content.
Despite the ubiquitous statements to the opposite effect, auto-posting the same snippets to multple social networks using an app, rather than manual posting unique snippets to different social networks results in fewer people reading your full posts on your site. Read Social Networking Blunders.
Are you looking for feedback on your blog? This could range from the design of the site to the actual content of a post. You can get feedback from our Community Pool:
Also, if you just want to connect with other bloggers, get inspired, build your brand, and get inside tips from the folks who bring you WordPress.com, take a look at our Blogging University here:
Do you have any ideas you would like to share with new bloggers for gaining search engine attention?
Related posts found in this blog:
How Backlinks Will Make Google Your Blogs Best Friend
Blog strategy: Google sandbox or trustbox?
Natural Linking Strategy for Bloggers
Improving your Google Page Rank