Relevance meets the Real Time Web
As the changes roll out Google is taking on Bing’s Twitter deal and Twitter itself with updates from Facebook and Twitter. The video demonstrates how real-time search was supposed to work was released, but not to rave reviews.
Google has added real-time results to its search results pages for desktop computers, iPhone, and Android devices. Google’s real-time search capability is being made possible in part through a series of content partnerships. Having recently struck a deal with Twitter to index tweets, Google has also entered into partnerships with Facebook, MySpace, FriendFeed, Jaiku, and Identi.ca to include public information in Google’s real-time index. Google Search Goes Real Time
I recommend reading Rae’s post Google Enables Real Time Spam and More to get a full understanding of how Google’s current implementation opens Pandora’s Box to widespread spam and even dangerous behavior that may affect your children. However, I wanted to talk about it from a brand and reputation management perspective. If you were the type of business that was slow to monitor what people were saying about you, you’re probably just got far worse.
Real Time Search
Discover breaking news on the web with real-time updates from news, blogs and social networks.
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Google Search Predictions
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