Looking ahead to 2010, the fields of internet business and blogging are poised for dramatic growth. This is a huge opportunity for small business people, who are willing to enter the learning curve and grow their business. The bottom line is that you cannot afford to close your eyes to the most explosive outbreak in the information world since the internet itself.
Free business books
You don’t have to go to business school to find the tools and resources you need to succeed in your own industry. Whether you want to start your own company, apply for a management position or strengthen your basic career goals, you can turn to ebooks and other free business resources for help. Here are 50 free business books you really need to read.
Building your business blog
A blog is an online content management system that provides relevant news and information using a streamlined publishing process targeted at a specific audience. Most importantly a blog is interactive and that makes it an essential part of the new Web 2.0 marketing tools.
Setting up and maintaining a business web site and/or a blog is rapidly becoming standard practice for small to mid-sized businesses looking to establish their online presence and increase sales. Therefore, it’s important to avoid making business blogging mistakes.
According to research, 78 (15.6%) of the Fortune 500 are blogging as of 10/01/09. Fortune500BusinessBloggingWiki
Communicate Better, a content firm that offers custom writing services, surveyed 92 business owners regarding their opinion towards corporate blogs. While 82% of the respondents saw the value of blogs for SEO, customer loyalty, and branding benefits, the vast majority indicated they simply did not have skills or time to write, publish, and manage blog content.
This means that employees who have blogging skills will be the most desirable new hires in 2010.
The actual question asked was, “What 3 digital marketing channels and tactics will you emphasize in 2009?” Here are the top ten tactics selected:
• Blogging (34%)
• Microblogging (Twitter) (29%)
• Search engine optimization (28%)
• Social network participation (Facebook, LinkedIn) (26%)
• Email marketing (17%)
• Social media monitoring & outreach (17%)
• Pay per click (14%)
• Blogger relations (12%)
• Video marketing (10%)
• Social media advertising (7%)
Note that six of the ten tactics are in the social media marketing arena. Therefore, employees with blogging skills and a social media presence will be the most desirable new hires in 2010.
Questions and answers
- What’s the hype around business blogs?
- Why are businesses readily adopting blogging?
- What’s the tangible benefit of business blogging?
Blogware’s Chris Baggott and Rebecca Lieb, VP US Operations, Econsultancy of participated in a webinar about business blogging aimed at answering the three questions above. They received more questions from the participants than they were able to respond to. You will find the overflow questions and answers here.
If you are ready to become a better blogger and build a better blog then onecoolsite is the blog for you.