SEO is the acronym that stands for Search Engine Optimization. Search engine optimization, is the strategy and process of increasing the amount of visitors to a site by making structural changes to the site and the content in it that result in the site ranking high in search engine results.
The higher a site ranks in the results of a search, the greater the chance that that site will be visited by a user who has been using a search engine to locate material of interest to them.
I frequently say, “In blogging content is king and marketing is queen.” What that means when it comes to content is if you write high quality original content and promote it then the result may be an increase in targeted organic traffic, or not. This is because if it’s not easy for potential readers to locate your content using search engines then there will be no increase in new traffic from them. Therefore, what determines success is two things:
- whether or not your content is optimized, indexed by search engines and can be found by readers, and
- whether or not the readers who do find it become subscribers.
The SEO learning curve
You can read books, online SEO instruction, tutorials and tools and optimize your site by yourself, just as I am doing. You can learn the importance of keywords, and how to use keywords effectively in titles, subtitles and in the natural flow of text, without keyword stuffing You can learn how to optimize blog structure. You can learn the correct way to use anchor text for links. You can learn how to optimize your images as well.
On page and off page SEO- It is true to say that Google weighs off page factors pretty heavily, however it is false to claim that on page optimisation doesn’t figure. The truth is that recent research shows that Google gives around 60% weight to off page factors and the rest to on page. This clearly leaves a great amount of importance on on page search optimisation and it is important to understand how to use it to increase your sites online presence. — Tim Grice in SEO Basics For On Page Optimisation
There is an SEO learning curve, but in my opinion it’s not as steep as the social media learning curve. Without doubt high quality website content and good SEO can attract thousands of free targeted readers via search engine to your blog, so learning SEO and using the basic elements and techniques makes sense.
If you need some help understanding what SEO is about then a good place to start the learning process is by reading Google’s SEO Starter Guide.
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Free SEO Tools
(2) Google Analytics – powerful full featured analytics tool. Even allows you to track your ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and conversion tracking software. (Not available to wordpress.com bloggers.)
(3 )Cubestat – Website Value Calculator, Estimations and Information
Cubestat is a free and perfect tool for website value calculation, estimations and information. How does it work? You simply enter the domain url above, our unique algorithm will calculate and estimate the website worth, daily pageviews and daily ads revenue of the present domain. Among the estimation it will show precise information available for the domain.
(4) Quantcast – to measure and organize the world’s audiences in real-time so advertisers can buy, sell and connect with those that matter most.
(5) Site Meter – starts off as free, but charges for advanced features.
(6) Stat Counter – starts off as free, but charges for advanced features and bandwith usage.
(7) Webalizer – default log analyzer on many servers.
(8) Analog – default log analyzer on many servers.
(9) Awstats – another popular default log analyzer on many servers.
(10) Total Validator is a free one-stop all-in-one validator comprising a HTML validator, an accessibility validator, a spelling validator, a broken links validator, and the ability to take screenshots with different browsers to see what your web pages really look like.
Related posts found in this blog:
Improving your Google Page Rank
How to structure a reader and search engine friendly blog
Why, how and where to create a sitemap