Technorati and Blogcritics times are a changing

Blogcritics,  one of the oldest online blog magazines and blog networks publishes contributions from bloggers on everything from music reviews to articles on politics and technology. It has been purchased by Technorati and has been part of its ad network since June.

In his August  26th announcement Technorati CEO  Richard Jalichandra said:

Why did we do it? It just made sense – as we’ve stated more times than you probably care to hear, our mission is to help bloggers and the people who read blogs. Blogcritics shares this mission, executed in their own unique way by providing a large stage for bloggers to express themselves while giving readers a great array of high quality blog content.

What’s in it for us? Blogcritics brings us closer to an open community of bloggers and the audience that follows them. It also gives us a lot more advertising inventory.

What’s in it for them? Our combined resources will help that community grow and expose their work to an even wider audience. We’ll also work more closely with Blogcritics authors so they can monetize their own blogs. What’s in it for our advertisers? They’ll be able to run more fully integrated programs across the site and its related blogs.

Blogcritics has published submissions from 2,300 authors, who maintain the copyright on their content and grant a perpetual license to Blogcritics.  In the six years since launching 73,000 articles have been published, and the site draws about 1 million unique monthly visitors who generate 3-4 million page views.

Content is king and if  you wonder whether Technorati will start promoting their content blogs over others now,  Richard Jalichandra (CEO – Technorati) says:

… we want to make absolutely clear that we will always be transparent about which content on our network is algorithmically generated vs. what editorially contributed. We will never artificially seed or favor our own content into our natural search results.

Become a Technorati Writer

Technorati is entering into the next phase of our evolution: original content. Beginning in October, Technorati will feature original content on the site written by bloggers just like you! This is an amazing opportunity to give your writing vast exposure, become known as an expert in your field/s of interest, and to join a vibrant writer community. Get in on the ground floor by signing up via the Technorati Contact Page.

Select the “New: Technorati Writer Signup” option from the “Message Type” drop-down box. You will receive information and writing instructions as we get closer to launch date. We very much look forward to working with you!

Related posts found in this blog:
Technorati tune-up
Paid writing opportunities for bloggers
Technorati Indexing: Two Steps
Technorati: The Six Month Link Window

4 thoughts on “Technorati and Blogcritics times are a changing

  1. That is interesting. I had no idea about this purchase.
    I had noticed the complete drop off in authority, but like everyone else I just hoped that in time they would fix the problem.

    It’ll be interesting to see what happens to blogcritics now.

    1. They have made made and continue to make changes that bring the Techorati authority more in line with how Google is determining authority based on natural linking patterns.

      (1) Technorati stopped counting static blogroll links, and these links have now aged out of the authority calculations (the-six-month-link-window).

      (2) They now rely more heavily on RSS and Atom feeds than in the past and full-content feeds are preferred. Those who allow only partial feeds may be negatively affected.

      (3) Pages that amount to nothing more than snippets obtained from RSS feeds being passed off as blogs are discounted.

      (4) Those who do not have a preconfigured option for pinging Technorati may also be negatively affected.

      Technorati has paid writing opportunities for bloggers.

      It seems the sleeping dragon has awoken and the times they are a changing. ;)

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