Technorati has been making some changes affecting Technorati authority numbers and I’m sure we all have witnessed them.
The changes appear to be following the pace Google has set with changes to their algorithm as well. Mile long blogroll links and reciprocal links to non-related sites have less value and less authority. Where we ought to be focusing our energy now is on Link Building Strategies as what Google is looking for is natural linking patterns.
What Technorati has changed and what you can do about it follows:
Why Your Technorati Authority May Have Changed, and What You Can Do About It
Changes in Technorati Authority numbers – there are several reasons these numbers have decreased recently:
As our intent is to measure the influence and attention received on an ongoing basis, we stopped counting static blogroll links, and these links have now aged out of the authority calculations.
Due to the vast number of blogging platforms and custom installations out there (and some bloggers who felt we were using too much of their data), we now rely more heavily on RSS and Atom feeds than in the past. Bloggers can control how much of their content they wish to syndicate via feeds. Many blogs only provide partial feeds, we are not always able to get link data from them. Thus, links from these blogs may no longer contribute to your authority.
Finally, to make sure we always know about your updates, please make sure you are pinging us. You can ping us manually from our Ping Page, or learn about configuring your system to ping us automatically on our Help Page. Many blogging services and platforms have a preconfigured option for pinging Technorati and other services.
If you find links to your blog that don’t appear on Technorati, you may want to check that the other blog:
- is claimed on Technorati
- has a full-content feed
- is pinging us with updates.