Is social media a fad? Or is it the biggest shift since the Industrial Revolution?
In the past few years, many social media sites have become huge hits with users. Flickr is a premier photo sharing site and del.icio.us has become a major hub for sharing website recommendations. Twitter passed 50 million unique visitors worldwide in July, according to comScore, reaching 51.6 million UVs at the end of the month. Both Google and Yahoo have purchased social networking sites and many more companies, such as Disney.com and Time Magazine, have revamped their websites to include social networking capabilities.
Richard Stacy: The social media revolution represents the breaking of the fundamental equation that marries information to distribution. Broadband internet access and the tools of what is being called social media mean that it now costs nothing to distribute information to a mass audience.
Information has been separated from its means of distribution and it is now free (in a liberty sense as well as a costs nothing sense). Information can now flow between one individual and all of the individuals for whom that information may be of relevance, without any form of institutionalised intervention, except the provision of a freely available technological infrastructure. I call this the post-Gutenberg, or socialised information, principle. — What is the social media revolution?
The Benefits of Social Networks
As the popularity of consumer-based social networks such as Facebook has grown, businesses have observed the social networking and collaboration benefits they provide, including:
- Rich user profiles
- Easy discoverability of people to build a social graph
- Easy creation and joining of groups
- Easy generation of content
- Intuitive display of updates based on social graphs
Social networks built specifically for businesses provide the same benefits of consumer-based solutions along with these additional benefits:
- Offers social computing behind the firewall
- Better protects confidential, internal information
- Follows corporate security and access protocols
- Designed specifically for business purposes
- Integrates easily with other internal systems
- Standardizes social networking for lower IT support costs
How many social networks do you belong to?
Related posts found in this blog: