Better Blogging / Blogging Tips / Copyright / DMCA / legal issues / RSS feeds / sploggers / Tips

Spotting a splog

Spam blogs, sometimes referred to by the neologism splogs, are artificially created weblog sites which the author uses to promote affiliated websites or to increase the search engine rankings of associated sites. The purpose of a splog can be to increase the PageRank or backlink portfolio of affiliate websites, to artificially inflate paid ad impressions from visitors, and/or use the blog as a link outlet to get new sites indexed.  Spam blogs are usually a type of scraper site, where content is often either inauthentic text or merely stolen from from the RSS feeds of other websites. These blogs usually contain a high number of links to sites associated with the splog creator which are often disreputable or otherwise useless websites.  Source: Wikipedia

  • Steals blog content with no notice to the original authors or accreditation.
  • Fails to provide a means of contacting the site owner (often the contact and about pages are broken links).

In her article How to spot a splog Lorelle says:”Splogs, spamming blogs, are often little more than link farms, a bunch of text stuffed with links to whatever they are selling. The easiest way to identify a splog is when nothing adds up nor matches. The content doesn’t match the links. The content doesn’t match the blog title or post title. There is a signature or name in the article that doesn’t match with the name of the post author or submitter.”


Angela Swanlund is a new blogger friend of mine.  She’s been a full time professional freelance writer for 2 years, and part time for over 7. She’s an Author for the Encyclopedia of Arkansas, History and Culture and is currently retained on contract to research the 1946 unsolved “Moonlight Murders” that took place in Texarkana, Arkansas. True crime is her normal genre, and she has covered such notorious individuals as Ronald Gene Simmons and the West Memphis Three.  On occasion she  does freelance work for area newspapers such as the Ozarks Farm and Neighbor, a 3 state regional farming publication. She also owns I also own Rural Family Living, LLC, a small retail sales business.

Angela and her co-author Patti Ann Stafford, the Editor of The Music Rocks!,  have an emerging blog. Angela recently had blog content stolen and she has shared some splog spotting tips that I’d like to pass on to you. Source

11 thoughts on “Spotting a splog

  1. Pingback: Technorati Indexing: Two Steps « one cool site: wordpress blogging tips

  2. For a quick second I was worried. I have other blogs to promote my blogs but they are not copy & paste, they are not feed burnered, not machine written and they make some sense. Though, I tend to ramble on a bit. There I briefly mention PP or My Thoughts then I mention something like how social networking or some such can help your blog. Those blogs are more helpful for bloggers than my blogs that I promote.

  3. Hi there Robert,
    Thanks for letting me know you read the article and found it useful. I do believe that you should also read the “related posts found in this blog” as they will assist you in deciding on what kind of a copyright license to place on your blog.
    Happy blogging :)

  4. Man, I am such a rookie at this. I must read up on this splog thing. I am glad I found your site. I am still learning the technical aspects of blogging.
    There is so much to learn. Thanks.

  5. @Joseph
    When we first begin blogging our comprehension of what’s going on and why we ought to do this or that is cloudy. As we proceed we begin to become more by a variety of bloggers that approach the same subjects from different angles and eventually a light shines into the darkness and we begin to gain understanding. Thanks for your compliment, and your comment, and best wishes for happy blogging.

  6. Dear time,

    You have a wonderful blog network, I am a real newbie to all this and although I have been reading some of your advise I have to be honest and tell you that it I don’t understand it all. Thanks for stopping by my blog I appreciate the visit. I hope to make good use of your generosity.



  7. @sayzlim
    Some people are just plain silly. Bloggers are too smart to get sucked in by phony feedburner subscription images. You say you don’t know what to do about splogs. Please read my comment immediately above made to iritza to find the information you want.
    Best wishes for happy blogging :)

  8. @irtiza
    My post called Splog Off! Dealing with content theft provides step-by-step instructions for getting your stolen content removed from a splog. It includes a fill-in-the-blanks form for making a DMCA complaint as well.

    Your lack of page rank in a new and emerging personal development blog is not connected to Google thinking your blog is a splog. It frequently takes 3 or more months to achieve a page rank. The most important factor is getting back links from bloggers who link back to your posts. From what I can see you are off to a good start. I also believe that these posts will be helpful when it comes to understanding how page rank is determined and how to improve it.
    Improving your Google Page Rank
    Technorati: The Six Month Link Window
    Happy blogging :)

  9. One of the trick I find it’s not creative at all is making a gif image and replace with feedburner chicklet. Well, it may tricks some people but I can smell something odd once I see their feed. :D, I don’t really know how to fight splog, how I wish I can remove their splog.

    I think most of use (who always view blog) can see if the blog is written by people or machine or maybe a machine people who only know ctrl+c and ctrl+v. Or maybe people who can only see affiliate link and $$$, but get nothing…

  10. hi,tt, very informative post. i didnt know the meaning of splog before and now i know too much.

    @number 2 tip: i’ve been blogging for 2.5 months now and i dont have any page rank. does it mean that google thinks my blog is splog.


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