by Guest Blogger voodookobra
In the field of Search Engine Optimization, there are co-called “experts” who act haughty and write with an air of superiority as if they’ve singlehandedly cured cancer. These people are delusional; and they hope to pass their delusion onto everyone else so they can keep going to the bank. SEO isn’t rocket science, despite all the books that have been written on the subject. The real challenge is (and I can’t stress this enough) maintaining a high level of SEO without depleting your content.
1. Don’t be lazy
There are so many little things you can do to make your site Optimized without watering down your content, and they’re obvious, too! The problem is that these little things take time, and we can all be lazy sometimes.For example, using <h1> tags for your header, or alt tags in your images. Search engines can’t see images, and they weigh the <h1> tag significantly. If you’re not using a blog platform that does this automatically: Use keywords in the title and URL of each post.
2. Maintain relevancy
has a nifty tool called the SEO Browser
, that lets you see your website or blog [roughly] how the search engine spiders see it. Additionally, they provide you hints about how to improve your “SEO score.” You might get a hint that says, “Title relevancy is less than 100%.” This means that the text inside the <title> tag should appear multiple times throughout your page if you want a search engine’s attention (but not too often, or it might flag your website as a spam website).
3. Go for W3C Compliance
I used to moan and complain every time someone informed me that Kobra’s Corner
had “errors,” but one day I went through my HTML code and fixed every mistake. It took ten minutes, and it ensured that my webpage would look the same on every browser (except the really old ones that don’t support alpha-blending in PNG images, but they hardly count). This made me look really good to Google and Yahoo, and it allowed me to reach wider audiences than the Internet Explorer or Mozilla Firefox users.
If you follow those 3 steps and your SEO Score isn’t quite at 100%, be glad. If you all you want is a website optimized for search engines, the only skill you need to have is “copy and paste.” Taking a few points off your SEO Score to guarantee your website or blog is interesting and user-friendly is a worthwhile sacrifice; especially if you’re one of the thousands who are blogging for profit. Search Engine Optimization isn’t that difficult (neither in theory, nor in practice). Invest an hour in your blog or website, and you’ll thank yourself for it.
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