Some bloggers start out on free hosted blog platforms like wordpress.com or blogspot (Blogger) on a test basis. They plan to establish traffic, purchase a domain and then to switch over to paid hosting. They are happy about their PageRank and they purchase a domain name.
Well, the Google Page Rank and Technorati authority and rank belong to the root blog ie. the original wordpress.com or blogspot sub-domain url for the blog. If you purchase a domain name and move the blog to another URL all the links will be broken unless you also purchase domain mapping or an off-site redirect so readers are seamlessly transferred between the URLs. The PageRank on the new blog on your domain will drop and in about 4 – 6 months time, all things considered you may be able to restore it.
The reasons purchasing your own domain is recommended follow:
1. Build your own brand and credibility
The way to gain and readership and also to make money online is to build up credibility among your customers. Having your own domain name is the first step in doing that.
By having your own website with your own domain name, you can start to build your own “brand” that will eventually become recognized as uniquely yours “mybrand.com“. Your “brand” will be more credible if it’s not associated with a free hosted subdomain like blogs on blogspot or wordpress.com.
Your readers and/or customers will feel more comfortable buying whatever it is that you are selling if you have your own domain name because it makes your customers feel that they are dealing with a large, established company, rather than with some fly by night operator.
Also note that if you want good sponsors (advertisers) for your website, a domain name tends to give your website an aura of respectability. And getting your own domain means you can have an email address and blog on the same domain.
2. Easy location
If you get a domain name that describes your company’s business or name “mybrandproductor servicename.com“, then your readers can easily remember the name and return to your site without having to look it up. In fact, if you get a good name that describes your product or service, you might even get people who were searching “mybrandproductorservicename” into their browser.
3. Your domain name is your own and it’s portable
Your domain is your own. If you ever change your web host, your domain name goes with you. Your regular visitors or customers who knew your site name as “mybrandproductorservicename.com” (for example) would not have to be informed about a change of URL. They would simply type your domain name and they’d be automatically and seamlessly routed to your new site. It’s also to your advantage to pay for 3 -5 years, as opposed to 1 year as it indicates long term intention and this is considered in your page ranking.
4. Complete control of your template
On a sub-domain you are limited when it comes to theme selection and making template changes. In fact, on some blogging platforms bloggers cannot access their underlying template files and make any changes at all. In fact, on some blogging platforms bloggers cannot access their underlying template files and make any changes at all. For example, at WordPress.com free hosted bloggers work on a multi-user blogging platform and that means they cannot edit their templates. Any editing of one blog theme would result in all other blogs with the same theme being likewise changed.
5. Complete control over advertising
In addition blogging on a subdomain means you have not control over the nature or advertising that your web host chooses to run on your site. Moving to a domain means you can make these decisions or even the decision to have no advertising at all. Reference: Adsense
Also, by doing business under your own domain name, you can use multiple email “aliases” all related to your domain.
7. Additional functions
On your domain you can use plugins that may not be allowed on subdomains to add functions to your site. For example: As there is no FTP access for security reasons free hosted blogs at WordPress.com do not have plugin tabs. However, by moving content to self hosting a wordpress.org install you can add forums and other plugins that will render your site as a CMS (central management system). Reference: WordPress.org plugins
How to purchase a domain
Think of several domain name choices and try them out to see which one is available that suits your needs.
Try different combinations of hyphens to generate a Hyphenated Domain.
Try different extensions by selecting different Top Level Domains.
Try different words in front your name eg Premium Words, Cool Words, Business Words that reflect your branding.
Try changing individual letters of your domain using our Domain Name Mangle tool.
Try searching for common Typos to either catch typing mistakes
Try entering Multiple Choices for any of the words that make up your domain idea.
Use a Thesaurus to find alternative words for your domain name.
Try jumbling up your words to find different Word combinations.
Or try out Advanced domain Name Search Source
Before starting the domain registration process, have the following in front of you:
Note: The contact information you provide during the registration process will be public information. There can be an option of Private Registration available through the registrar you use.
- List of domain names selected as possibilites.
- PayPal account information if you wish to pay via PayPal.
- Credit card information. Have this handy even if you were intending to pay via PayPal, in case PayPal is not an option.
- Your address, postal code, a phone number and fax number.
- The name and contact information (including email addresses) for Administrative, Billing and Technical contacts for the domain name.
- Email address of domain owner. This is important! If there is a problem with your domain name then the registrar can get a hold of you. Also, if they have this service, they can email you a notice when your domain name is about to expire.
- Be prepared to purchase your domain name when you sit down to do this. Tomorrow, the domain name you want maybe gone. Source
If you are an experienced WordPress.com software user, and have the skill sets required to set up and manage your own self hosted WordPress.org install then the instructions for making the move are easy to follow. But if you are not skilled at WordPress.com blogging, and also lack the skill sets required to self host your own WordPress.org install then acquiring those skills first is recommended.