Blogging: Characteristics of pillar posts

booksglassesimageIn blogging content is found in posts. Certain subject categories found within posts normally contain certain sub sets of subjects. Every blog has subject categories and tags. And key words and phrases are what other bloggers type into search engines to find content rich posts.

What are Pillar Posts?

Pillar posts are not your average blog post. They are usually longer and more content rich. Pillar posts are comprehensive posts that offer great value to readers as the contents are timeless in nature.

A pillar post is blog content, usually an article, which does some very important things:

  • It will bring in a rush of new readers and backlinks (other sites linking to your blog).
  •  It will continue to bring in more readers over time as you and other people refer to it, even though it may be buried in the archives of your blog.
  • Eventually it will bring in traffic from search engines (this is largely because so many other web pages link to it).
  • You can list it in a separate area (like an articles page) with all your other pillars so your best content can easily be accessed and your value clearly demonstrated.
  • It is not time dependent, so in twelve months’ time it will still be relevant and popular.

A good blogging tip from the readability, value and SEO standpoints is to make sure that in the pillar or concept articles that the author includes plenty of links to authoritative and popular external resources. Remember that certain subjects normally contain certain sub sets of subjects. By covering the material comprehensively you give yourself a good pillar post and will rank better in search engines and bring more traffic.

How Do You Create A Pillar?  There is no exact formula for producing an article that will become a pillar, however there are definitely some key characteristics you can work on.

Characteristics of pillar posts

  1. They are longer posts.
  2. Their content is timeless.
  3. Their content is original and unique.
  4. They offer a clear value to the reader.
  5. They outline expertise around a specific topic.
  6. They attract links from other bloggers.

Related posts:
How to structure a reader and search engine friendly blog
Blogging: Content is King
Ten Traffic Promotion Tips for Bloggers

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43 thoughts on “Blogging: Characteristics of pillar posts

  1. hmm I think I might have a few pillar posts from my early days of my blog. I stuggled at the time to get them under 900 words because I thought they would be too long for people. Still, nobody reads them because they are ‘back in the archives’ Here is one of them. But I am not sure what I can do to improve? It is so long already. I get lots of hits from a certain bird forum but no one ever comments. If you have time, Can you critique?

  2. I see there are two pages as an archive posts on your blog. First, the “selected post”. Second, the “popular posts”. Is this what you mean as a pillar post?
    So maybe there is something wrong on my blog. Since I make a list of selected posts, and below that list I include a list of all post (I make it by entering the archive shortcode).
    I’ll try to fix it.
    Thank you for your tips.

    1. For what pillar posts are please see here >

      For what’s displayed on my popular posts page see the entry at the top of the page.

      This page contains some of the more popular posts in this blog, as well as some editorial picks based on the questions I answer in the support forums.”

      Some entries on my popular posts page are pillar posts and some are not.

      The selected posts page contains links to articles on Panos’s blog. That’s whu it says this at the very top of the page:

      Selected Posts for Bloggers from WordPress Tips

  3. Long time no see tt. Thanks for the pillar post idea. I wrote ‘short’ one a while back on how to make chapman (tropical drink) and to this day it has brought in the most traffic from searches (3times a week on ave.). One I did on Acid rain brought in so much traffic over 2days then it dwindled after. I’ll get back on pillar posts soon though.

    Thanks again. PS – Nice avatar, but I prefer your real pic

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